I'm losing my sense of humor, because I don't see this as a fail, but only because they're a standard sign in NSW, and Yass is on the way to Canberra, and when I was a kid (pre the freeway all the way) you drove through the town to get there. - Duncan Riley from Bookmarklet

There is nothing funny about Yass, but when you put the M in front it implies that someone's ass is open at 6 am. The golden arches should be to the right of Yass. - Kevin Bondelli

+1 Kevin for writing a serious comment without LOLing. - Hao Chen

Kevin, sorry, I know what is implied, but a native sees the Yass first :-) - Duncan Riley

Ha! - Chris Nixon

and the signs are all the same...M Yass, M Goulburn, M wherever.... guess when you're use to them, you don't immediately see the fail :-) - Duncan Riley

Plus, real Australians say 'arse' ... - Richard Crocker

Richard, which is why in part the joke was lost on me :-) It's not fail, it's rats arse - Duncan Riley

Took me about 30 seconds to figure it out why this even was a fail, guess it must be a Yank thing ;) - Sascha Beaumont from twhirl

Sascha, glad to see I'm not alone. - Duncan Riley

I've seen it before, but indeed, only got the significance when I saw it on an American site - Mo Kargas

i have driven past this sign numerous times and failed to see the fail until now. - Geoff K

Geoff, Mo, another two to my list :-) - Duncan Riley

Living in Canberra I've seen this particular sign a few times. I didn't even realise it was funny until I saw it on The Glass House a few years ago away from the context of the roadside. - Shane Perris

c'mon... that's pretty damn funny! - john conroy

on my can of shaving foam, one of the other languages describes the contents as 'Barberskum'. Someone should Fail that. It's always a nasty surprise, first thing in the morning, especially if you've got a head full of porter. - john conroy

I'm with Duncan here. As an Aussie I didn't see the comedy until it was pointed out. - Glenn Slaven

John Conroy: Barberskum is Danish ;) I'm afraid I don't get this, or Barberskum - Dennis Bjørn Petersen from twhirl

It took reading the comments to figure out what it was about. The golden arches is such an iconic logo you don't read it as an m. - Arthur Guy

Dennis Bjorn: Trust me... you don't want to know! - john conroy

Argh yeah /bonk @me - Dennis Bjørn Petersen from twhirl

What does GoldenArchesYASS mean? ;) - Benedikt Koehler

There's a house near me called 'Slutzville'. I should take a pic of the nameplate sometime. - john conroy

What time does YourAss closes? LMAO - Igor The Troll יִצְחָק