From the page: "Calling McDonaldâs 2008 Olympic Sponsorship âoethe most innovative everâ in a webcast today, Mary Dillon, McDonaldâs Global Chief Marketing Officer, detailed the companyâs plans to bring the Olympic Games to life for customers around the world. As a proud partner of the Games for 40 years, McDonaldâs has created unique programs for Beijing, ranging from a once-in-a-lifetime opportunity for kids to a cutting-edge web-based Alternate Reality Game (ARG) featuring Olympic track and field legend Edwin Moses." - ionela
