July 17 at 5:00 pm
- via Bookmarklet
- Link
"There is, however, no Cannes Lion for great idea anymore than there is one for digital production.
Cannes does not give out awards for ideas. We all know this, of course. Execution is absolutely as important as the idea. And indeed, Cannes own website stats that lions honor “the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion, integrated advertising, as well as the best media and direct marketing solutions”
It honors creative work. Not ideas." - Armando Alves
via Bookmarklet