I met with the top 2 executives at one of the largest PR firms in the world today. Their advice for launching a product amounted to this: "Whether Robert Scoble likes your product or not means more than anything these days if you are trying to reach a techy first-mover audience." - Jason Goldberg
Which PR firm was this? And do you want me to send Scoble my first review of Social Median? I brought it up when we had dinner. :-) - Louis Gray
This is very telling, but concerning as well. Nothing against Robert Scoble, but should one man hold that much power in technology? - Rob Diana
I agree Rob. Nothing against Robert but he could have a personal bias in the space and it could hurt that product etc. - Adrian Nadeau
Rob Diana: It actually bothered me a bit. Bother in the sense of how strange a comment it is. - Jason Goldberg
Louis, Rob et al: we actually weren't discussing how to pitch socialmedian when this came up, it was actually a broader discussion around the state of social media, pr, and the news biz. They are trying to find/create the scoble equivalents now for other industries. - Jason Goldberg
Jason: I don't think this is true. Louis, we should join forces. Maybe someday we'd be as powerful as Walt Mossberg. :-) - Robert Scoble
Jason Goldberg: It does bother me also.. one person's opinion shouldn't decide your products fate... - Adrian Nadeau
Jason: truth be told, it bothers me a bit too, because there are hundreds of people who can make a product successful. I've never talked about Evernote before today and they had 30,000 new customers sign up this weekend. - Robert Scoble
perception is surely part of the reality and vice versa. broader point is that old media is still very much trying to figure out the new world. old world they had speed dial into the 3-5 guys who mattered who were on long lead time deadlines. today they have scoble's and arrington's and mashable's etc. - Jason Goldberg
Chris Baskind: Definitely not, good point. - Adrian Nadeau
@Adrian, one thing I have never seen is Scoble have a bias besides hot new technology. - Rob Diana
Scoble's not to blame -- blame Canada. Scoble has power because people listen to him. People listen to him because he is often right, speaks from the heart. - Brian Sullivan
Plus, lots of things I've picked as hot have turned out to be failures, or, at least, not home runs. - Robert Scoble
No - what they really should be looking at is what us FF'ers think about their product. Let all of us play with it and we'll give our aggregate opinion. Scobez is usually right on the money, but sometimes even he can miss a diamond in the rough... - Tad - just Tad
Robert: they're probably reading this too :) lol - Jason Goldberg
Brian: Good idea. Bloody Canadians, with their clean streets and sense of social justice. - Chris Baskind
Since I have the Scoble effect, go sign up for Evernote. Damn, that's cool. Take a picture of something with text in it and it recognizes the text and lets you search for it. I want to put all my business cards into this! - Robert Scoble
I agree, if you have a consumer product you need the Scoblizer! - Greer Trice
Scoble: what's most interesting is that it goes to show that even in the new world, content is king. It's not just that you have a following, it's that you have created the content which galvanizes the following and keeps them following. - Jason Goldberg
I remember experiencing this phemonenon first hand: I received 20-30 Twitter follows in one day. What had happened? I checked Seesmic and found that @scobelizer had mentioned my name. I had been Scobled. - Steve Lynch
Jason: the content comes from getting access, which I greatly appreciate everyone here for connecting me to interesting people and interesting companies. - Robert Scoble
Robert wont write about me 'cause i was a bitch about video comments. (that's me trying to be sarcastic robert, and probably landing flat). ;-) - Jason Goldberg
Jason: I don't even remember you doing that. What you want me to see of yours? - Robert Scoble
and btw. FriendFeed rocks with the pace of this discussion. Fantastic. - Jason Goldberg
Robert (and anyone/everyone else for that matter). We're less than 2 weeks from going public with http://www.socialmedian.com. Been in private invite only alpha since April. You can use invite code = nearlybeta to check it out before release. - Jason Goldberg
Scoble is the reason I joined Facebook and the reason I told all my friends they HAD to get an account. He's also the reason I'm here (on FF) as well - but I can't convince a single friend to climb aboard - none of them trust me now. - James Hull
BTW. as pat of this conversation with said PR agency execs, we also had an interesting discussion around finding the scoble's of politics, sports, etc. And especially the scoble's of India, UK, china, etc. - Jason Goldberg
Related, there's an interesting post on FF today about listing who the most "popular" friends are to follow. I don't understand what the harm there is? Isn't part of the fun/value of this following the Newsmakers? We just go ahead an put a link on the homepage to the most popular Newsmakers on socialmedian. http://www.socialmedian.com/us... - Jason Goldberg
what would be cool, would be to see something similar to the soon-to-be released study by the University of Miami and USC that correlates a company’s stock performance with reviews of its products by Walt Mossberg of the WSJ (http://bit.ly/24VfTx), but Scoble v Arrington V Mossberg. kind of apples and oranges, but still fun - Christian Anderson
would be fun to see a scoble, arrington, mashable, etc. post and adhere to a not private pitch policy for a few weeks and see how it goes. All pitches must be in public on a blog post, FF, or tweet. Whadya think? - Jason Goldberg
Scoble has many followers and is an incredible channel to the tech-savvy, early adopter audience, but he only covers topics he considers to be cool and interesting. Nothing wrong with that, but there are still a lot of important tech issues and product areas that Scoble does not cover. - wrecks
What Robert has that the PR people crave is "Trust Equity", built over time. Same with Mossberg. Readers believe they will give straight appraisals of products and services and not be swayed by spin/swag. - Sprague D
BTW. I would love anyone to write their review of socialmedian on FriendFeed so we can all publicly discuss it. Tell everyone what you like and don't like. Hell, give us hell even. Better the feedback the more we can learn and try to make it better. - Jason Goldberg
The beauty of the Scoble effect is that even your pitch is broadcast to a huge user group, especially if he responds, all those followers do to. - Jason Kintzler
By the way Jason, I'm planning to write about SocialMedian's PR implications on PitchEngine...Stay Tuned! - Jason Kintzler
Its due to hard work on the part of the Scobleizer, Congrats. - Geoff Longman
