July 4 at 10:47 am
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"Last week, Yelp purged an undisclosed number of accounts after finding that the business owners had swapped positive reviews with other business owners. Yelp also regularly deletes reviews it believes are phony. The move sparked an outcry among local businesses, and has even led some entrepreneurs to band together with thoughts of a class-action lawsuit. Their reasoning is, if they legitimately spend their money and patronize a service, why can't they review it?" - Anne Bouey
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