Thomas Brox Røst

"One question that was repeatedly presented to the panel was how to make money off social networks. Underlying this question, and at least once stated explicitly, was the issue of whether social networks really matter or are just the latest flash in the pan, the latest bubble, and soon to fade if people find the riches they deliver fall short of their absurdly hyped expectations." - Thomas Brox Røst via Bookmarklet

"The best answer to this question came only at the very end, sneaking in when the session was already over, from panel chair Andrew Tompkins. Andrew said that he thought that what was most likely is that most money would be made from understanding an individual in a network and their immediate neighborhood. He expected that, as the space matured, the more theoretical work that we see now that looks at global patterns and trends across different types of social networks would continue, but the emphasis would shift to understanding each person in the network and from their behavior and their immediate neighbors to help people find and discover things they want. - Thomas Brox Røst