"On its face, the bottled-water trade makes selling snow to Eskimos sound like a reasonable business proposition: Tons of carbon dioxide is emitted into the atmosphere each year to produce and transport a product thousands of miles from Place A to Place B, when an identical product is already available in Place B in a form that is typically much cheaper, rigorously tested and sometimes safer. And afterward, millions of plastic bottles end up in landfills.
A considerable volume of the bottled water that Americans buy each year, moreover, is tap water. Popular brands such as Aquafina and Dasani, for example, may feature mountain peaks and the word "pure" on their labels, but the products are actually tap water that has been put through additional filtration and purification -- techniques aimed at making water that is already clean . . . clean." - Keith Pelczarski via Bookmarklet
