"buttcrackware. LOL.
I cannot imagine for the life of me that they'll take a stance against loyalty sites and their software plugins.
My "wow" is at (and I am still in amazement) how they embraced the whole thing and put the Google name on it. There are so many acquisitions that they didn't touch the branding on (feedburner, picasa, etc.).
I figured they were going to keep it at arms length, at least for a good long time.
If they give this the treatment they gave to Urchin (now Google Analytics). Holy crap, watch out!" - Scott Jangro
