October 9 at 5:54 am
- Link
From the page: "Anyone who embarks upon a social media campaign risks opening him- or herself to attack. Even the most noble causes can run afoul of extremists. In the vast majority of cases, these problems can be contained with sufficient planning. The trick is not to get caught flat-footed by criticism you didnât expect. In fact, when managed professionally, negativity can actually enhance your image by demonstrating that you've thought through the issues in detail.
Negativity can usually be anticipated and blunted if you deploy a few basic tactics:" - Wilhelm Bauer