Jeroen De Miranda

"As the internet has become social, you don’t need a PR firm to capture the attention of your niche. Instead of hiring a PR firm, you can promote your business by leveraging personal relationships with the influential social media players in your industry. These people could be bloggers with a lot of traffic, popular forum posters, or influential StumbleUpon users. The key is building relationships with these influencers." - Jeroen De Miranda via Bookmarklet