very cool social search evolution, but like sellers on eBay over time you will severely disadvantage new sites with no rating - George Lee
via twhirl
Those kind of ratings are often open to abuse and misuse - Sally Church
Intrigued by the option of saving my own comments. Anyone know how many characters fit in those comment boxes? - Noah Sussman
Google must have a solution to control abuse - Seth Garrison
I agree with Sally. This looks like it's making it too easy to abuse the search results. From the video I noticed that there were comments from "Unknown" users. If it's THAT open to editing, it's definitely going to be a spam-magnet. Let's wait and see... - Ricardo Vidal
over time an interface like this would really disrupt SEO efforts. - AJ Kohn
It will be interesting to see how reliable these signals are. I know in the early days when the smiley face and frown face were available in the toolbar, there was some debate about whether those ended up having an inverse reliability. Meaning, spammy sites were being voted up by the spammers themselves. - Christopher Sacca
I liked it the first time they called it Digg - adolfo foronda
i don't understand the logic of allowing people to vote items down, on DIGG or anywhere else. it just allows for gaming the system. if you only allow voting up, it's much harder to badly manipulate results - Alensa
via twhirl
everything that would add humane inteli. to the search results refinements (and therefor reduce SEO manipulations to minimum) will be great. - Naor
Instead of SEO manipulations we'll see marketing manipulations. - HollowMarkeD
Provided that spamming/gaming can be combatted this is a great idea. Think Mahalo with the restrictions: human search filtering but with all the rest of the results available as well. Not just an arbitrary selection based on limited opinion but a socially filtered list. It has big potential. - Colin Walker
via fftogo
I've been wondering how Google would approach social search, and it looks very interesting indeed - all the features I would expect seem to be in place...totally agree with all other comments re: gaming though! - Iain Baker
It looks useful and is a decent progression for search - jon
not happy about this.... a search engine should not be a democracy - Ⓝ〄ⒶⒽ ⒹⒶⓋⒾⒹ ⓈⒾⓂ〄Ⓝ
I can't imagine this fully rolled out. Too much invested already in 'quality' returns - Charlie Anzman
this works at a twitter or ff scale, but can it scale to Google search scale? Google already uses a popularity based system, this is just adding another popularity metric. - Brad Collins
via twhirl
Those who are afraid of the socialization of Google aren't seeing the big picture. I programmed voting systems for a newspaper's website and discovered how easy it is using cookies and IP addresses to filter out abuse, or at least make it statistically insignificant. Just because you can vote something up or down for yourself doesn't mean the system has to factor that in for everyone, it's up to Google to know what to do with each vote. It's not "democratic", it's statistical. - micronauta
I've thought about this and theorize that Google will have this as an option, but not the default. However, the data from the social search will be part of the default algorithm. That's my guess. - AJ Kohn