For Yahoo, these acquisitions weren't ways to experiment with new DNA, but simply roads to shore up orthodox sources of advantage. Yet, the more Yahoo focused on orthodox sources of advantage, the less it could focus on new DNA, which led to Yahoo's long, slow slide into profound strategy decay.
Now, in an irony worthy of the Daily Show, Microsoft's making exactly the same error. It’s hell-bent on acquiring Yahoo, and its premise is exactly the same as Yahoo's was: to attain orthodox sources of advantage. - Adam Kazwell
from the same article "Today, advantage is, to use an unintentionally ironic metaphor, in a company's operating system - not in its hardware. Advantage begins in the DNA. It's a function of the principles you use to organize and manage - not in what assets you own, what capabilities you have, or how many monopolies you had yesterday." ....This is exactly what makes Friendfeed such a compelling company to watch grow. If Google has/had good DNA, then FF has got DNA +1 - Adam Kazwell
