July 5 at 4:10 pm
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"Check ages outside of the US -- say, UK or Canada. Much closer to general demographics.
Keywords that users are supposed to enter into their interests are garbage, which is why there is no premium in targeting for particular ones. If you have an investing app, fetch interests of its users and look at fraction who have entered "investing". Other than you, anyone?
There's clearly carrying capacity for serious apps. Different estimates range from pessimistic 5% of users ("just" a few million) to 30%. Giggly apps are more viral, but if they competed in separate categories, this would not matter." - Stanislav Shalunov