Mark Scott: "Part of this transformation internally is a view about our online content. Unlike other media organisations, we don’t need to bring audiences back to our home page so we can sell traffic to advertisers, to get the clicks to monetise. More than 8 million Australians are now spending increasing time each month on Facebook. And at the ABC, we are now creating widgets so people can take ABC content they like – content they helped pay for – and allow them to share it through their own social networks. They become our distributors." - Dave Earley