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Should you accept paid reviews on your website? -
July 6, 2012
Lady Luck Media Internet...
There are a lot of things you’re going to learn as you begin to explore website-building, marketing and trafficking techniques, and ways to bring people over to your business on a long-term, repeatable basis. Some of what you learn are going to be good, solid, reliable methods. Other things you learn, more of the black-hat variety, are going to be snake oil salesman tricks – ways in which to dupe your audience. One of these ways is to accept paid reviews. Now, don’t let this give you the wrong impression. A paid review does not necessarily have to be a crooked review. However, paying a writer money to write something for you automatically implies that they’re writing what you want them to write. Having them write a review then gives the automatic impression that you’re paying them to write a positive review. After all, who on earth would pay to have their product or service slammed in a negative fashion? No one. So, if you’re hiring content writers to write basic content for your site... -
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