When developing your website and your overall business presence online, there are really only two main pathways you can travel. The first, and the most obvious, is the path most taken. This is the path full off of those little back alleys and dirt roads where everything is sloppy and bumpy. The dust is constantly spiraling through the air because everyone’s rushing down it, thinking they’ll get to their destination quicker. The second path, the clean, smooth, longer way around, is the path of professionalism. In short, the latter path is the path you travel to set up a real business. Take a break from this article for 30 seconds and go Google a weight-loss product. Look for the top 5 results of products from non-national brands. You will find in the top 5 results at least 2 different products that are exactly the same, and you will find at least 3 websites that are so poorly constructed, using language that is so overused, that you would be surprised how they could even sell. Well,... - Eddie Yu