Money quote: I would cast it open each time I had a concrete question to ask. That’s what separates successful users of open systems from the unsuccessful ones: a well-articulated challenge. The challenge needs to allow people to see where the skills they have can be applied to the problem. That doesn’t mean aiming it squarely at a certain skillset, because then you’re back to digging in the pit of closed innovation but on a massive scale. There’s an art to challenge-writing that I didn’t appreciate when we launched the company.
- Emily Culbertson