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Eileen O'Brien

Eileen O'Brien

Passionate about the web, books, beer, film, friends/family and my digital pharma job at Siren Interactive.
RT @JNJVideo: See the latest edition of ennTV the Johnson & Johnson employee news show http://www.youtube.com/watch... #jnj
RT @JNJVideo: See the latest edition of ennTV the Johnson & Johnson employee news show http://t.co/eQktVH0c #jnj
Play
Graphs highlighting the sm activity around Komen & PP: http://www.banyanbranch.com/social-... @socpharm #epharma
Google+ survey results: 19% say they use it, 19% never heard of it: http://www.marketingcharts.com/direct... #socpharm #hcmrktg
Any recommendations for a practical book on Emotional Intelligence?
Like suggestion around creating a value-based community. 6 Social Media Rules 4 Creating Brand Evangelists http://www.fastcompany.com/1814362... #socpharm
RT @pharmaphorum: @sirenwendy : #raredisease patients feel isolated as HCPs lack bandwidth to properly understand diseases #pharmasummit
RT @AstraZeneca: #pharmasummit Dr. Ekblom: Reward for the risks involved in R&D has dropped significantly ^RD
MT @pharmaphorum: F. Lewis-Hall paradigm shift needed w/big data can c most diseases highly heterogenous & treat accordingly #pharmasummit
RT @pharmaguy: Should Pharma Hire Online "Patient Opinion Leaders"? Take survey & see results to date: http://www.surveymonkey.com/s... #socpharm
I'll post link to transcript tomorrow. Thanks again @mdmonseau & hope you can all join us on another Wed evening #socpharm
Time is up! Thanks so much to @mdmonseau for guest moderating a gre8 #socpharm chat. See u next Wed at 8 pm ET when @ddwebster takes over.
RT @carolschiller: @crshorizon First Komen must decide what they really stand for. The right PR remedy will stem from that. #socpharm
Gr8 article from Dell employee: Komen silver lining is listen & learn from sm audience in future http://www.forbes.com/sites... #socpharm
PP prez credited Twitter & FB w/bringing message to mass media & helping to push Komen to change course: http://latimesblogs.latimes.com/nationn... #socpharm
Tx for sharing that summary @mdmonseau. But Komen has a huge social following too but their inconsistent message hurt them. #socpharm
Did you see that PP credited FB & Twitter w/helping to force Komen to change course? http://latimesblogs.latimes.com/nationn...
MT @Novartis: US only: Download Ali&Christina’s single free frm Novartis 2 raise #CysticFibrosis awareness http://www.cfvoice.com:80/AliAndC... #socpharm
Re Komen Foundation: what worked, what did not from SM crisis mgmnt perspective? Join us tonight at 8 pm #socpharm chat to discuss #epharma
Summary of the Digital Health Coalition presos on day 1 of #epharma: http://sirensong.sireninteractive.com/social-... #socpharm cc @digitalhealthco
Awesome! Tx for sharing. RT @PurpleCar: So nice to get a shout out sometimes (scroll to the bottom): http://digitalblog.exlpharma.com/2012... cc @EileenOBrien
Do you have a source? MT @drumbeat: most popular button on any hcp portal is "talk to rep" #epharma #socpharm
#epharma tweeps check out #SocPharm stream & tweetchat Weds 8-9 pm EST. This week @MDMonseau guest moderating: http://sirensong.sireninteractive.com/pharmac...
MT @savingcase: Traveling by air with a cognitively affected child? Some airport advice. http://www.savingcase.com/index... #raredisease #SpecialNeeds
Click on this link & @lundbeckInc will donate $1 to NORD (@rarediseases) in honor of #RareDisease Day http://rarediseaseday.us/raise-y...
MaryAnne Belliveau from Google; social media allows pharma to make real relationship w/ real people. Agree! #dhcsummit
RT @Gigi_Peterkin: Pitts: latest guidance does not lighten the regulatory burden, but increases legal/regulatory review #DHCSummit #epharma
Patten: Can expect admins to have opportunity to drill down to private message individual w/ AE on FB #DHCSummit #epharma
Excedrine page had live chat on FB on migraines with dr. #DHCSummit #epharma
RT @Gigi_Peterkin: Apps, polls, plug-ins - many options exist other than a page on the FB platform #DHCSummit #epharma
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