Emily Davidow

Reality intervention: Street With A View introduces fiction, both subtle and spectacular, into the doppelganger world of Google Street View. Then neighbors and passers-by noticed what was going on and got in on the action, devising their own unplanned scenarios. - Emily Davidow

Great idea - Transfercar makes it easy for rental car companies that need to relocate vehicles and travelers that want to save money to find each other. Travelers get a free ride driving "relocation cars" for the rental companies, which saves them costs as well. - Emily Davidow

The evolution of evolution: "A team of Princeton University scientists has discovered that chains of proteins found in most living organisms act like adaptive machines, possessing the ability to control their own evolution." - Emily Davidow

Forget about swapping party pictures on Facebook and other “gee-whiz stuff,” says former Vice President Al Gore. “Web 2.0 has to have a purpose.” And since it’s Al Gore, you know that purpose has got to be green. “The purpose, I would urge all of you — as many of you as are willing to take it up — is to bring about a higher level of consciousness about our planet and the imminent danger and opportunity we face because of the radical transformation in the relationship between human beings and the Earth,” Mr. Gore said Friday evening at the Web 2.0 Summit in San Francisco. - Emily Davidow

Bigness of purpose is what separates 20th century and 21st century organizations: yesterday, we built huge corporations to do tiny, incremental things - tomorrow, we must build small organizations that can do tremendously massive things. And to do that, you must strive to change the world radically for the better - and always believe that yes, you can. You must maximize, stretch, and utterly explode your sense of purpose. - Emily Davidow