emresezgin

Companies approach social in one of two ways: The first way, companies experiment with little order or goals, the second way, companies have clear goals and intend to invest in a deeper relationship. 1) Shotgun: Toyota’s Yaris Campaign Spreads Chances While experimentation is always important, companies must do so in the context of a goal, whether it’s to test and learn, or just to prove to management it can be done. Take for example Toyota’s latest campaign, which is much akin to interactive marketing or advertising (not social engagement), where they’ve funded eight agencies to spend $15,000 only on their social marketing campaigns. The goal is to see who can make it work and stick, then they’ll spend more money with the firm that achieves ‘viral’ growth. This shotgun approach has caught the criticism of Laurel Papworth, she’s right at vegas, this is called spreading your bets on the roulette table. 2) Laser: Ford’s Fiesta Movement Amplifies a Smaller Target On the other hand, take... - emresezgin

Bilgi Teknolojileri ve İletişim Kurumu (BTK) yetkililerden edinilen bilgiye göre, 9 Kasım 2008'de başlayan uygulamada, 10 milyon 150 bin abone numarasını taşımak için başvurdu. Bir yıllık sürede 8 milyon 372 bin abone cep telefonu numarasını değiştirmeden başka operatöre geçerken, 1 milyon 450 bin abonenin talebi ise reddedildi. - emresezgin from Bookmarklet

Türkiye'deki cep telefonu abone sayısı yaklaşık 67 milyon civarında. - emresezgin

It looks like Yahoo isn’t going to be left behind in the real time search race that was kicked off last month as bing and Google both announced deals with Twitter. As we saw last week, Yahoo is partnering with OneRiot for real time results. - emresezgin

Last week, we launched a new music search feature, which helps you search and discover millions of songs with a simple Google search. When you search for an artist, song, album or even a few lyrics, you'll find links to our partner sites — putting you just one click away from listening to and purchasing the music you're looking for. - emresezgin

You know the kid’s game. Rock (fist) breaks scissors. Scissors (two fingers) cuts paper. Paper (flat hand) covers rock. So what’s the best strategy in a game of rock/scissors/paper? The answer is obvious. It all depends on what strategy the other kid uses. So, too, in marketing. Your best strategy often depends on what strategy your competition is using. This is especially true if you are trying to compete with a No. 1 brand, perhaps the most difficult job in marketing. - emresezgin

Case Example: Cisco’s CTO on Twitter and Her Million+ Followers The real question is: Would a company even want this information? I discussed this on Twitter and many scoffed at the ideas that a company would want bits of 140 characters at a time. Take for example the Twitter account of Padmasree of Cisco. She created this account during her employment at Cisco, and talks about both personal and Cisco related content. Her Twitter account, as the CTO of Cisco is on the suggested users list by Twitter and she has over 1,200,000 followers. This is clearly an asset to her and Cisco, and if she leaves would be a loss to Cisco. I’ve spoken in public with Jeanette Gibson of Cisco communications, and they make it clear it is an account owned by Padmasree, she owns it if she decides to leave Cisco. - emresezgin

An installation by Airan Kang at the Bryce Wolkowitz Gallery showcases books that are made from fiber optics and enclosed in plastic. Though the books don’t contain any actual text, they serve as physical representations of poets and philosophers that have influenced Kang. - emresezgin from Bookmarklet

devamı burada http://ff.im/aY70W - emresezgin

"şu web 3.0 dedikleri de nedir" diyenler için çok basit ve anlaşılır bir sunum olmuş - emresezgin

web 3.0 for dummies - Ali Haydar

başlangıcı burada http://ff.im/aY6AT - emresezgin

Yazıdan ufak bir alıntı: 10 Saniye 1 saniyelik süreçten sonra, kullanıcılar sabırsızlanmaya başlar. Bu süreden sonra kullanıcılar ne kadar bekletilirse, siteyi terk etme olasılıkları o kadar artar. Nihayetinde site yüklense bile, 10 saniyeden sonra kullanıcılar amaçlarını unuturlar. Kısaca, 10 saniye kullanıcının siteyi değerlendirmek için harcadığı ortalama zamandır. Zaten yüklenme süresi 10 saniyeyi geçtiğinde çoğunlukla kullanıcılar siteyi terk eder. Bir kullanıcının bir siteye ortalama ziyaret süresi 30 saniye civarında olacaktır. İnsanlar internette sabırsızdırlar. Bu yüzden tıkladıkları sayfa ya onları anında hoşnut etmeli veya site tasarımcıları insanları kaçırmayı göze almalıdır. - emresezgin