"Metadata found on Microsoft's creative copy used in its 'I'm a PC' ad reveals that the graphics were actually produced using Macs running Adobe Creative Suite 3. After the details were published on the Flickr photo sharing site, Microsoft scrambled to polish off the embarrassing details last night"
- MG Siegler
from Bookmarklet
I'm not surprised by this, but I am surprised that they would forget to wipe the metadata. If any company should know about dealing with metadata it should be Microsoft.
- Scoble, Alex Scoble
Countdown until the Macbots start scrambling to diminish the impact of these ads.. 3... 2... 1,
- Sprague D
Buddy at MS just told me that 90% of their designers and other creative types use Macs and Adobe...
- iTad
No huge surprise here but seriously MS, what are you doing!?
- Nicholas Kreidberg
What? The creative folks at Microsoft use Macs? Makes sense to me.
- Rob McNair-Huff
Same thing happened with the Vista print ads back in the day.
- Veronica
Does this also mean that their creative software engineers write Vista using Macs? :P
- imabonehead
Or maybe someone has just taken screenshots with Mac and uploaded to web? Other parts of campaign (even the video) could have been made with Windows.
- Daniel Schildt
It makes sense - most creative work is probably done on Macs these days.
- Sally Church
I just made the point to @mathewi that chances are the project plans and time lines for the Apple ads were likely done on PCs using Microsoft Project (and if one were doing the Apple website, all the Info Architecture and wireframes would be done on PCs as well)
- leigh himel
@Chris your actually wrong about that - maybe not about Apple but definitely about their agencies
- leigh himel
This thread just reinforces the Microsoft message. People are making a big deal out of the fact that marketing creatives -- a tiny sliver of the population -- use Macs, when most of the world uses Windows PCs.
- Sprague D
Most Art Directors/Designers use Macs (Photoshop, Illustrator) but most client services people, IAs, tech people use PCS and Microsoft Tools such as Project, Excel, Powerpoint etc. (and for both of these I say most - there are always exceptions to the rule). It's kinda why i think the whole, the Microsoft ads were created by Macs thing is silly.
- leigh himel
No, but most design-y people buy that lie. Hook, line, sinker.
- Jordan Hofker
Machines generally better? They all use the same hardware these days. The only difference between a Mac and a PC is the OS, in all reality.
- Scoble, Alex Scoble
Am I the only Mac user that can't stand Mac users?
- Andrew Smith
@AndrewSmith I dunno, maybe it's just who I follow, but the Mac haters seem a whole lot more vocal than the Apple Fanboys in the last couple of years.
- Chris Weiss
from twhirl
I've worked in an advertising department. The artists used Macs, everyone else used PCs.
- Mark Radigan
KEVIN! MY GOD! I saw the pic but it keeps timing out on me now when I try and sign on! haha that is awesome! I'm so excited! Is it yours? Omg tell me you didn't go WHITE! YES!
- Lise