"The goal is hopefully to have someone understand our focus, then have the lowest barrier possible to get in touch. You are right in that a form with 10-20 questions would filter down and put someone\company into a pre-determined mold, but sometimes this is not always possible. While some may love to fill out a form and check boxes, it deters others. By providing dynamic information about the portfolio companies themselves it gives even more insight into those you "have not yet met". You can see latest issues on their minds (blog), opportunities (jobs), and activities (twitter feeds) and therefore would have a much better understanding of who is behind the organization and who, when, and where to get in touch with them. This is how the new USV helps you meet people you would have not otherwise met." - Eric