Tugce Esener

An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the medium to grow in the coming years, according to a survey by TurnHere. - Tugce Esener

# 90.7% are likely (>50%) or highly-likely (>75%) to use online video in their marketing efforts in the next 12 months. # Marketers overwhelmingly prefer professionally produced content 4-to-1 over user generated content. - Tugce Esener

Value is one of the most important things to keep in mind when creating great content that will get audiences in social media communities to interact and engage with you. Without the value to the audience, you will get the inevitable "so what?" - Tugce Esener

at Strategy Room, Fox News' super-ambitious Web video "network," which produces eight hours of live programming from New York each weekday from 9 a.m. to 5 p.m. EST. The online-only program operates out of a compact set in the corner of the 14th floor of News Corp.'s New York office. - Tugce Esener

The Week will measure ad effectiveness by using the research service Vista, from Affinity. Vista will measure “recall” — whether consumers in its focus groups remember seeing a certain ad in the magazines where it runs. - Tugce Esener

"There are real potential synergies that could arise from an NBCU deal, including ... better windows for video-on-demand and faster development of addressable advertising," wrote Bernstein analyst Craig Moffett in a recent research note. - Tugce Esener

Almost two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending, compared with just 32% to 36% of businesses with flat or declining revenues. - Tugce Esener

a new study suggests the key to engagement on social properties comes down to old-fashioned direct marketing techniques like offering discounts and special promotions. "Based on our research, it's not so much about some type of 'shared passion' for a brand's values. Largely, it's about deals -- pure and simple," states the 2009 FEED report from Razorfish examining consumers' digital habits and attitudes. - Tugce Esener

Via the program, marketers will be able to do cross-media effectiveness testing to determine if traditional TV and print components of an ad effort will work with digital platforms such as mobile and gaming. They will also be able to determine what the effective levels of multimedia exposure are. And if they want, OMD's clients will have the chance to dive deep and do consumer eye-tracking to perfect size and placement for digital, mobile and video-game ad placements or even do some brain scanning to explore consumer response to advertising. - Tugce Esener

Stranded evangelists exist at the frontier of any kind of innovation or new field. It's an uncomfortable role. The stranded evangelist spends a lot of time arguing, a lot of time building a case, and a lot of time feeling like the company and the bosses don't understand what's important. - Tugce Esener

İhtiyacımız olan şey, daha fazla cesaret, daha büyük fikir, daha çok gerçekleştirme ve ölçme. Yapmanın gücünü, muhalif tartışmanın önüne almalıyız. Bugüne dek “Şeytanın Avukatı”nı oynayan çok yönetici gördüm. Fikir vermek yerine ortaya çıkan fikirleri eleştirmekten başka bir şey yapmadılar. Bundan kolayı var mı? - Tugce Esener

Tabi amacınız iz bırakmak değilse kuvvet ve cesarete fazla bir ihtiyacınız olmaz ,hatta gereksiz çoğu zaman.,Deden çoğunluk için çok doğru demiş yesimbaner - Kaya Şahin

Takip edeceğiz. - Bengal kedisi_Zowie

Fatoş Karahasan'ın yazıları başladı. Feed'den anlaşılmıyor olabilir, ekleyeyim dedim. - Tugce Esener

The study found that 44% of people have recommended a product on Twitter, and 39% have discussed a product on Twitter. Facebook skewed a bit higher. Forty-six percent of respondents say they would talk about or recommend a product on Facebook. - Tugce Esener

people use the Jeep, the mini, the Fiskars scissors, or the Harley as symbols to associate with others who share that passion. In some cases they take that a step further and create rituals around those brands, which make the brands more sticky. But at the end of the day, these are not brand communities, they are passionate rider communities, scrapbooker community, adventure seeker communities. - Tugce Esener

Planlama dediğimiz şey globalde artık yeniden yorumlanıyor. Gazete planı yok artık. ‘Haber planı’ var. Amacımız, marka mesajımızı, ‘haber’ almaları için, mecrayı tüketen hedef kitlemizle buluşturmak değil mi? Öyleyse neden ikisi ayrı yerlerde? Multi-ekranlar dünyasında, televizyon dediğimiz şey artık ‘video planlama.’ Açıkhava dediğimiz şey artık ‘ev dışı planlama.’ Dergilerle dikey portallar bir potada eritilmeli. - Tugce Esener

elin dursa ayağın durmuyor... - Oğulcan Selçuk Akbulut

One reason digital is struggling with acceptance is the variety of specialists required. Many aspects of digital are siloed, and with a lack of talent entering the field, agencies can't afford to spend six figures to employ digital media experts, nor can they afford to add more and more people onto each campaign. - Tugce Esener

Yet they are (were before the crisis hit) after digital agencies. This is not a matter of funds. They can spend millions for an agency they know very well that under a big agency's overhead & corporate governance structures would be operationally obsolete. Is investing in new people or their own is too costly or risky? No way. This is a management issue. Agencies should follow these... more... - Cem ARGUN

In a recent Booz & Company study, “Marketing & Media Ecosystem 2010,” conducted with the Association of National Advertisers, the Interactive Advertising Bureau, and the American Association of Advertising Agencies, 70 percent of the agency respondents said they were taking on “publisher roles”: developing content and other intellectual property for their clients. At the same time, 53 percent of media companies reported that they were working more directly with marketers. They are increasingly taking on some of the services formerly provided by agencies that support the development of custom or private-label media. - Tugce Esener

# When it comes to permission, never assume # Consumers have distinct expectations about how and where marketers should communicate with them # It's not that marketers can't launch social media campaigns, it's that they can't act and think like marketers when doing so - Tugce Esener

as the industry tries to understand the value of a fan on Facebook or a follower on Twitter, marketers cannot afford to look at these as simply new channels for their direct marketing messages. Of consumers who visit Facebook at least once a month and say they are a fan of at least one company/brand, 70 percent claim they have never given a company permission to send them information through a social network. - Tugce Esener

This Saturday (Nov. 4), the network will launch ABC Social: Episode Commentary on ABC.com. The new tool allows Web viewers to add their two cents by commenting on the show in an adjacent window to the left of the site’s video viewer. Users can log in to this feature using their Facebook accounts and can instantly share their personal commentary with their Facebook friend circles if they so choose. - Tugce Esener

# We are shifting toward online identity and social activity being integrated, rather than concentrated within discrete platforms # Expect to see lasting changes coming from empowering individuals to work together # Access to rich and diverse data sources has made the art of data analysis a defining skill of our time - Tugce Esener

Google (NSDQ: GOOG) pushed out a big upgrade to Friend Connect, with new features that let publishers serve more targeted ads, create newsletters and even offer IMs on their sites through its social platform. - Tugce Esener

Thirty-four percent of respondents to a recent survey have used search engines to find information on products, services or brands after seeing advertisements on social networking sites. - Tugce Esener

on average, the size of people's discussion networks is 12 percent larger among mobile phone users, nine percent larger for those who share photos online, and nine percent bigger for those who use instant messaging. - Tugce Esener

Today, a community-based approach to segmentation — which is both less expensive and more effective than the traditional methodologies based on customer relationship management (CRM) systems — is becoming possible as consumers flock to the Web. - Tugce Esener

Türkiye Gayrıresmi İnternet Raporu (2009) - Tugce Esener