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Tugce Esener
Comcast Bid for NBC Universal a Bet on Future of Advertising - Advertising Age - MediaWorks - http://adage.com/mediawo...
November 9
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"There are real potential synergies that could arise from an NBCU deal, including ... better windows for video-on-demand and faster development of addressable advertising," wrote Bernstein analyst Craig Moffett in a recent research note.
- Tugce Esener