David Erickson

His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of a multichannel marketing campaign as an every channel campaign. The campaign will be studied within the political world for bucking history and actually getting young voters to cast their vote. - David Erickson

National Geographic Ventures, a unit of the nonprofit National Geographic Society, was set to announce Tuesday it will work with game publishers to turn its material into games for PCs, consoles and handheld devices. "Our content is extremely well-suited for a global gaming audience," said Paul Levine, a National Geographic executive who will lead the new games division. The games will be drawn from a broad range of content and themes across National Geographic's properties. - David Erickson

The author of Grown Up Digital explains how Web savvy among the Net Generation (the boomers' kids) will change how goods are bought and sold - David Erickson

It's the consumer's media universe -- you just market in it - David Erickson

From the page: "Erickson argues that on-demand advertising delivers results to recipients who ask for them and they are quantifiable. " - David Erickson

Mobile phone company Nokia and the University of California Berkeley have released software that allows some San Francisco Bay Area drivers to use their GPS-enabled phones to better monitor traffic congestion. - David Erickson

Environmental activists and more than two dozen recycling companies have created a certification program designed to curtail the export and improper disposal of toxic electronic waste. - David Erickson

Beginning today — Veterans Day — the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign. "Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort — where users can field questions to Iraq-based soldiers — is targeted to Americans between the ages of 17 and 24. - David Erickson

Mothers who read and contribute to blogs are more active online, more receptive to online marketing and more likely to be involved in social networking than the rest of their US mothering peers, according to research from Lucid Marketing. - David Erickson

A social networking site for Human Resources professionals. - David Erickson

A new Updates section on Yahoo Buzz site now displays sites that a person's social contacts have buzzed, Yahoo announced Thursday. In addition, people can share a personalized Buzz page that shows activity such as what sites they've buzzed, the sites they've voted up or down, and the comments they've left about buzzed sites. - David Erickson

The Federal Communications Commission this week decided to free up the little-used "white space" spectrum between television channels. That spectrum slice will no longer be needed when the U.S. ditches analog TV broadcasts early next year. - David Erickson

It's not just about digital anymore. It's about digital connections to the physical world. Here are five ways you can move your brand into the new marketing reality. - David Erickson

The changes make the formula a little more fair to everyone. - David Erickson

The world's first commercially available bionic hand has been recognised as one of the top inventions of 2008. - David Erickson

Deletionpedia is an archive of about 63,499 pages which have been deleted from the English-language Wikipedia. - David Erickson

NOTE: Enter either a URL of the format: http://www.example.com or copy and paste a paragraph of text of at least 100 words. - David Erickson

That possibility easily dominated the conversations among the dozens of political junkies of all denominations gathered Tuesday at Tunheim Partners’ biennial “Battleground Breakfast.” - David Erickson

Fully 80% of online mothers surveyed say most Americans have been encouraged to overextend themselves, while 58% say the average American is too greedy, according to a survey of how American moms are dealing with the current economic troubles. - David Erickson

Online spending grew 6% in Q3 '08 versus Q3 '07 - a slowdown compared with the year-over-year growth rates of 12% in Q1 and 13% in Q2 of 2008, according to comScore's Q3 2008 retail e-commerce report. - David Erickson

Not having a social media advertising plan in 2009 is going to sound as crazy as not having an SEM plan this year. - David Erickson