"I actually think that the Fresh-to-MIR people will come from recommendations and forwards of the email. That means that we can't immediately capture a ton of new readers or be 'scobleized' (i.e. 50,000 people visit, read, then leave, within an hour). For other sites, there's a critical requirement to be as publicly available as possible. What I'd rather have is fewer people, thinking better. I'd rather have 2,000 of the world's most influential mobile executives and fanatics reading the newsletter, than a nominal 300 or 400,000 readers who: a) can't dedicate the time to read most of what we're producing b) aren't in our target demographic of executives or fanatics c) are transitory Last year we connected about £3 million quid's worth of venture funding. In the last month alone I reckon we've connected about £150k's worth of business (readers doing business with other readers via MIR). I'm concerned that in it's current guise, the MIR service is continually diluted. You can't help but..." - Ewan MacLeod