Ezra Shapiro

The fast-moving Internet pricing games used by airlines and hotels are now moving deeper into the most mundane nooks of the consumer economy. Deploying a new generation of algorithms, retailers are changing the price of products from toilet paper to bicycles on an hour-by-hour and sometimes minute-by-minute basis. For consumers, the result is more volatile pricing. Once the low-price vendor for a particular item sells out, rivals selling the same product can immediately lift their prices without fear of being undercut. - Ezra Shapiro

Google Glasses will probably use some kind of eye-tracking system to work out what you’re looking at on screen, to control and even to unlock the device. But constantly tracking your eye movements to create a map of what you like is a huge step beyond what we currently share with Google and co. They’d know things about us we don’t even know! The fear of aggressive advertising is based on the idea that your always-on glasses will be constantly informing the Google mothership where you are at all times and will advertise accordingly. - Ezra Shapiro

The Customer Loyalty Report 2012, conducted by The Logic Group and Ipsos MORI reveals that consumer loyalty is presently influenced by transactional and economic rewards much more so than any emotional engagement with a brand. It also throws light on a more interesting development – the emergence of technology as a loyalty dynamic. “The technological changes we are seeing in society today are bringing real benefits to customers’ interactions with loyalty programmes. As such, consumers are no longer only interested in reaping the benefits from traditional card-based programmes, but are looking to alternatives such as social media and real-time discounting to stay loyal,” says Antony Jones, CEO of The Logic Group. - Ezra Shapiro

Lambeth council, which has embraced open data as part of its drive to become a co-operative council, is already benefiting from collaboration with local developers. Redbridge also collaborated with the local developer community at a Make it Local hack day, hosted by innovation organisation Nesta. One of the apps that resulted from the day maps the location of companies paid by Redbridge council between 2008-2011. It was created using council spending data, along with data from OpenCorporates, MySociety's MapIt, and Google Maps. The council hope that data transparency and events of this type will help to improve services and reduce costs across the borough. - Ezra Shapiro

Both approaches to privacy are grounded in the concept of fair information practice principles (FIPPs). First proposed by a US privacy commission in the early 1970s, the FIPPs are internationally recognised, having been articulated and echoed in the US Privacy Act of 1974, the Organisation for Economic Cooperation and Development Guidelines, the European Union Directive 95/46/EC, and the Asia-Pacific Economic Co­operation Privacy Framework. In the EU, the 1995 Data Protection Directive and implementing national laws are the current governing approach to privacy. A re-evaluation of the 1995 directive is under way; a regulation proposed by the European Commission in early 2012 tweaks the 1995 requirements and integrates new obligatory rights. Whether analysing the 1995 directive or the proposed regulation, however, the conclusion is the same - the FIPPs are the framework through which privacy protections are applied. - Ezra Shapiro

The do-not-track browser option is still an emerging concept. Last year, an international standards body called the W3C, or World Wide Web Consortium, created a working group to standardize the technology for do-not-track systems. But marketers and privacy advocates are at odds over even the definition of “do not track.” Does it mean “do not show personalized ads to a particular user”? Or does it mean “do not collect information about a person’s browsing history”? There is also disagreement over how sites should acknowledge and respond to the signal. Early last year, Mozilla introduced its do-not-track feature. Now, among the 450 million people who use its desktop browser, 11 percent have turned it on. - Ezra Shapiro

The Information Commissioner Christopher Graham has questioned the effectiveness of the EU cookie directive, suggesting that it was “dreamed up by politicians in Brussels” without the appropriate market research to back it up. Speaking at the launch of a new report called The Data Dialogue by think tank Demos, Graham said that policies around the use of personal data by companies and public sector organisations need to be evidence-based. “More and more citizens and consumers are waking up to the implications of sharing personal data online,” he said. “By fresh thinking that recognises where the consumer is coming from, we can develop policies that really work.” - Ezra Shapiro

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