In today's post we're showing off our international data capabilities with some data about participation in creating and consuming content in different geographies. This is the first table in Chapter 2 of Groundswell. - FaceySpacey

It used to be so simple. A public relations specialist would send press releases to the major papers, make some calls, and read his client's news in the paper the next day. However, the emergence of Web 2.0 means the entire PR game has changed. - FaceySpacey

Customers weren't flocking to Goldsmith Jewelry's e-tail store shortly after its debut. However, once the Central Florida-based company launched a contest involving blogging, its traffic increased by 400 percent. - FaceySpacey

A new survey says business leaders want to use Web 2.0 technologies, they just haven't been able to get their heads around the concept -- at least not as a business strategy anyway. And while plenty of employees are using these tools, few midmarket companies actually have an Enterprise 2.0 strategy. - FaceySpacey

A new survey says business leaders want to use Web 2.0 technologies, they just haven’t been able to get their heads around the concept — at least not as a business strategy anyway. And while plenty of employees are using these tools, few midmarket com - FaceySpacey

The JavaOne developers conference continues at the Moscone center, but if Neil Young is still in town he'd probably ditch shilling for Sun to drop by the SanFran MusicTech Summit, running until 5pm at the Kabuki Hotel. Tonight, the San Francisco Flickr meetup will get together at their usual haunt, the Crossroads Cafe in South Beach. - FaceySpacey

Having previously talked the talked when it comes to data portability, MySpace is beginning to walk the walk: announcing its own `data portability' initiative, supported by partners Yahoo, Twitter and eBay. - FaceySpacey

It makes you wonder, if the same scam had been done via a classified ad in the Pasadena Star News, would the headline have read: "Number of Pasadena Star News victims increases"? Somehow, I doubt it. - FaceySpacey

Continuing our "Bringing Brands to the Facebook Platform" series this week, in which we're exploring different ways brands can engage users on the Facebook Platform, Inside Facebook next takes a look at San Francisco-based Context Optional. Context Optional has already run campaigns for some of the biggest brands on Facebook and other social networks using what the company calls its "social application server." - FaceySpacey