It helps to get the message out to supporters when we are having an event and it helps us actually organise things. In fact I can't imagine what it would have been like trying to run a campaign without at least email. - Chris Rimmer

so you are saying it's 'just' a more effective channel of communication? - Sylwia Presley

Yes, that's pretty much it. - Chris Rimmer

very important, so you must know the best ways to reach your target audience, no? and do you face the fact that others help you too? Is it a committed audience? - Sylwia Presley

What I didn't mention is that NO2ID nationally also has a mailing list for group coordinators. This I find very useful because we can share our experiences and ideas. Plus it means that the campaign as a whole keeps broadly "on message" and we can coordinate actions. When there is some big announcement from the Home Office we've got folks all over the country writing to their local paper to put the other side of the story. - Chris Rimmer

that is very impressive! do you have a historical data as well? something you can refer to in the future? - Sylwia Presley

Well the mailing list archives are available (to subscribers). When I had to give a talk to a student group I remembered that the Cambridge coordinator had posted the text of a talk he'd given to his local Labour party. So I trawled through the archives to find it and shamelessly used big chunks for mine. - Chris Rimmer

good, it's good to use past experience, I think. how do oyu incorporate new channels then? - Sylwia Presley