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How not to deal with customer feedback: American Airlines fires the employee who engaged- http://econsultancy.com/blog... #worstpractice
How not to deal with customer feedback: American Airlines fires the employee who engaged- http://econsultancy.com/blog... #worstpractice.
American Airlines fires an employee for...customer engagement | Blog | Econsultancy - http://econsultancy.com/blog...
Freedom to surf: workers more productive if allowed to use the internet for leisure : News : The University of Melbourne - http://uninews.unimelb.edu.au/news...
The Über-Connected Organization: A Mandate for 2010 - Conversation Starter - HarvardBusiness.org - http://blogs.harvardbusiness.org/cs...
No News Here: Forrester Says Consumers Don’t Trust Corporate Blogs | Debbie Weil on Corporate Blogging and Social Media - http://www.debbieweil.com/blog...
Francois neat - netflix model for consignment business - http://thredup.com/.
neat - netflix model for consignment business - http://thredup.com/
@renanpwagner @gsilloway Thank you for RT
@probles - agree, thank u4 the good convo...discounts r like drugs: make u feel good in short term but u need more to get same feeling :)
@tdebaillon - finally responded to your comment - http://www.emergencemarketing.com/2009...
@probles - I believe that companies should shift to programs that make people feel good about themselves -->increase loyalty/keep profits
Here is another article on the impact of discounts on brand loyalty... http://marketplace.publicradio.org/display...
Here is another article on the impact of discounts on brand loyalty... http://marketplace.publicradio.org/display....
@probles - this not specifically couponing says that WOM results in much higher LTV of customer + more WOM than trad http://papers.ssrn.com/sol3...
@ariherzog - but fundamentally I agree with your point
@probles - also check Dan Ariely's work on social vs. market framework - coupon = market and is weaker than social http://www.predictablyirrational.com/
@ariherzog - part me agrees with you, but part of me also sees how people react much more when you use the 2.0 moniker :)
@probles - I do not think that this is what people want though...I think they take it because they can...
@probles - it referes to a number of other studies that all point in the same direction
@probles - i.e., kellogg cares on Facebook (http://marketplace.publicradio.org/display... )= better than fan page with coupons...my 2c
@YoobaStudio - thanks for the RT
@probles thanks for links...short term they work, people get addicted to discounts and stop buying unless more...lower loyalty + profits
@probles and the point I was making is that using social nt for couponing is not leveraging the social in social media - it's just couponing
@ariherzog I agree that a lot of what is being discussed in 2.0 frameworks (I know you don't like) should have happened all along
@probles - discounts and coupons destroy value in the marketplace, they do not create ANY value
@ariherzog - I think leadership 2.0 is based on values, trust, transparency and enabling humans to behave as humans, not corp automatons
@followthecolson - they will engage with coupons...problem is that coupons and discounts appeal to pleasure side of brain and destroy value
@treypennington - thanks for RT
Amazing how much "corporate engagement" in social networking and communities is steeped in coupons and discounts....hello? TOXIC for all
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