The challenge with too much real-time is that we'll need to have it well organized so that the little in-progress trends don't end-up derailing our attention unnecessarily. In their rush to provide real-time, I'm seeing vendors just dump more noise than signal into the stream, leaving us to sort it all out. If this all becomes like watching tick by tick a stock's movement, it could be problematic because only professionals can make sense of a 30-min real-time stock chart. As important as it is, let's hope that more real-time in social media doesn't make us more hyper-active before it makes us smarter or more "in the know". - William Mougayar from FriendFeed MT Plugin