Yeah, this is a bit of a storm in a teacup, the ad was hardly "controversial". The result of this is more an example of how much noise a bunch of bloggers and twitters can make. Sure, it's not a great ad, but really, you want to take a company to task for this? One of the major amplifiers in this case was a lot of social media experts and SMORES commenting on it during providing a very intense echo chamber. IMHO companies need to do a better job of sorting through real controversy and the results of intense echo chambers. - karl from FriendFeed MT Plugin

What a shame that Motrin didn't seize this opportunity to connect with their customers via social media and make themselves transparent and open to communication. What a great example this is for me and other companies who want to connect with present, past and future customers! We http://www.heponline.com/ are very much into open communication on sites like twitter, facebook & friendfeed! Thanks for the post. - Janet Crance