Tracking Impact

Mashable guest post with lots of graphs that show what winning in the social media space looks like. Lots of graphs with numbers of blog posts, Twitter mentions, Flickr photos, etc. There is also an analysis of hot topics & personalities involved. Great framework for helping to know if & where you are successful. - Eric Johnson from Bookmarklet

"If links are currency, who’s your sugar daddy? It’s been Google, of course. Google and the other search engines make you famous by sending your website all that traffic—the folks who donate to your nonprofit, or who comment on your blog. That’s why there’s an army of SEO (Search Engine Optimization) mercenaries out there charging to help you get popular with the search engines. But the recent eruptions of Facebook and Twitter have brought a different kind of traffic, from link sharing. There’s lots of it. Hitwise even reports that for certain kinds of websites (those with entertainment and, increasingly, sports content), Facebook has eclipsed Google as a traffic driver. What does that mean for nonprofit campaigns? And more broadly, how should we be thinking of the value of links?" - Eric Johnson from Bookmarklet

"“This is happening more with entertainment-based sites and is increasing in the sports vertical as well,” she said. “And, because people spend so much time on [Facebook], it's a natural destina tion for information.”" - Eric Johnson from Bookmarklet

"The most popular mode of sharing we see is email (25% of visits from passed links come from links shared through email), followed by blogs (18% of visits from passed links come from links shared through blogs), video sharing sites (14% of visits from passed links come from links shared through video sharing sites like YouTube), and forums/message boards (11% of visits from passed links come from links shared through forums and message boards). Social networks account for around 9% of the traffic from shared links. I pulled these stats from our Meteor Tracker data which does not yet contain a representative sample of sites of varying sizes across all verticals." - Eric Johnson from Bookmarklet

Fantastic discussion of the value of shared links vs organic search, and how demographics effects this. Shared links seem particularly important for reaching 14-24 year-olds. The comments in particular are must-read for anybody doing web outreach and attempting to measure it. - Eric Johnson

Nice brief summary by Avinash. - Eric Johnson from Bookmarklet

Very smart about their use of metrics up front. Thanks @kanter. - Eric Johnson

The key question: what do brands want to accomplish with social media? Also notes from a panel where social media metrics firms debated their effectiveness. In one post, Jeremiah summarizes the concerns of our conversation Wednesday. - Eric Johnson

lol, beat me to it, I was just about to post this one. - Darren Goldberg

Federated Media's Conversational Toolbox launched in Beta --“The CM Toolbox allows marketers to follow a number of metrics unique to social media, in addition to standard measurements like click-through rates and impressions. Actions like Twitter mentions, blog posts and comments, widget adoption and social bookmarking are tracked and scored, giving marketers a comprehensive snapshot of brand activity.” - Kate Talbot

This slide is from Avinash's standard presentation. Do you have a link to the rest? - Eric Johnson

I posted the link to the blog post talking about this - Darren Goldberg

Aberdeen Group- Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation - Kate Talbot

Good image depicting metrics for measurement - Kate Talbot

Conversation tracker looks interesting - Kate Talbot