gaba

Broadcast media structures take one critical thing for granted: attention. There is an assumption that everyone will tune in and give their attention to the broadcast entity, even though that was never true in the first place. As TV channels and publishing brands proliferated, we've seen that attention can easily be fragmented. Over the last few decades, increasing numbers of entities have been fighting for a smaller and smaller portion of the pie. Even gossip rags started competing for attention. - gaba