jeff hammond

Google's agreement with TiVo to use ad skipping data may present opportunity--or threat--to entrenched media interests. - jeff hammond from Bookmarklet

A well reasoned look at the folly and irony of News Corp's threat to pull its content from Google's link machine. I think it is clear that Rupert Murdoch overvalues his product and misunderstands how teh interwebz works. - jeff hammond from Bookmarklet

"I like your definition. Strategy, as in 'how' something will be done, is always dependent on where the person using the term sits though. Advertising is a tactic in service to a marketing strategy. Marketing is a tactic in service to how the overall business' quest to create value will be achieved. Many of us throw the word 'communication' onto the end of integrated marketing and think the definition is the same. Yet, marketing is certainly more than communication vehicles. Product design, pricing and other brand experience factors all require marketing to be integrated with the other entities of a business: sales, service, finance, engineering. Your definition helps refocus us on the need to integrate marketing more fully with the rest of the brand experience." - jeff hammond

"Tired of coverage about inane corporate lawsuits? There's a nap for that." - jeff hammond

"Tired of coverage about inane corporate lawsuits? There's a nap for that." - jeff hammond

While the headline may be true, I also think that Maurice Levy (Publicis Chariman) is overly optimistic about his agency evolving to help clients "change their business models"...consultancies with real credentials have been at it for decades...I think it's a stretch for most ad agencies to go beyond talking about it. Good first step to acknowledge risk sharing as an agency compensation model however. - jeff hammond from Bookmarklet

"So, will Big Media be compensating citizen journalists for using their iReport work?" - jeff hammond

Squeeky wheels win! Twitter's lists never removed the power of personal decisions from any of us. Next stop: traditional news organizations and the deciders of recommended news maker coverage :) - jeff hammond from Bookmarklet

"Content rules. Whoever owns the content makes their own rules. Sometimes we follow other's rules and become servants to content from individuals and organizations--like the NYTimes or Fox News...or Company X. Other times, we get bolder and become masters of our own domains...creators. I don't think it's either content is king or it isn't...We all inhabit life contexts that sometimes provide us with authority and sometimes ask us to cede it. I do appreciate your challenge to the easy cliche that content is king, though." - jeff hammond

Interesting study on effects of jumping on the bandwagon--or keeping up with the joneses--when something as simple as a shared birthday creates a connection between people. One wonders how much of our online conversations are influenced by a sense of some shared identification. Another study of what's obvious perhaps. - jeff hammond from Bookmarklet

I guess we'll get to see just how valuable Murdoch's media empire really is if he follows through with his plan to bloc Google. I think he is greatly overvaluing his information commodity. I could be wrong of course. - jeff hammond from Bookmarklet

Nice collection of statistics on just how many actual people are using mobile devices...versus how many subscribers there are...75% of the US population apparently. - jeff hammond from Bookmarklet