jeff hammond

To each his own, but one can only wonder what grand ambition sits behind Ping (a 20+ year old term that I can't imagine is able to be trademarked), Apple's foray into social media..that doesn;t connect with FB/Twitter or any other widely adopted platform. c`est la vie! - jeff hammond from Bookmarklet

we all enjoy a bit of web design eye candy now and then...there is a difference in depth of design online and it can largely be attributed to...usability...if an online experience doesn't work for the user, how pretty can it be? - jeff hammond from Bookmarklet

Media buying continues to evolve...dayparts, appointment tv...timeshifting in consumer hands begs for new approaches. - jeff hammond from Bookmarklet

Media buying continues to evolve...dayparts, appointment tv...timeshifting in consumer hands begs for new approaches. - jeff hammond from Bookmarklet

Though women spend 5% more time with social media than men, it still represents less than 20% of their total online time. In the context of flattening time spent on social media (see Nielsen), marketing budgets might do well to include a variety of online pursuits in addition to social media...rather than swinging too far in chasing the last next big thing? - jeff hammond from Bookmarklet

Interesting study results questioning how interested customers are in a relationship with your company...makes sense...if the relationship is based primarily on cross selling, up selling or otherwise having the customer give the company their time and money, it's pretty imbalanced. Imbalanced relationships don;t seem to last long in real social situations, so no shocker that they wouldn't be solid when people and faceless organizations/brands interact? Company employees remain the critical component in defining the brand? - jeff hammond from Bookmarklet

A real world report of predictive analytics in law enforcement (a la Minority Report). The key appears to be organizing existing data to identify patterns...that's not rocket science...the analysis and pattern recognition is...will we soon see crime forecasts following the weather forecast on the nightly news?! Will marketers have their own local channel for trendspotting forecasts?...oh wait... - jeff hammond from Bookmarklet

streaming video, untethered from desktop computers, TV screens, and other people's schedules, Netflix does a lot right. But they stream mostly movies. Hulu streams 'TV' shows. Apple, well they sell devices ;-). Cable also streams on demand movies and TV shows...combined with DVR features and integrated web properties, they have to be part of the mobile, streaming mix discussion too...at least the ones (like comcast) that are trying to innovate. - jeff hammond from Bookmarklet

IN addition to passing the half a billion user mark, Mark Zuckerberg announces the creation of Facebook Stories...a feature that lets users tell how FB has impacted their lives...a long tail exercise in the making! - jeff hammond from Bookmarklet