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Gary Katz
I'm trailblazing the emerging discipline of Marketing Operations – running Marketing as a strategic, integrated, fully-accountable business.
RT @FarwellKim: Don’t forget negotiating when choosing marketing technology: Inside Marketing via @mktginsightguy http://inmark.co/article...
RT @percassity: Latest whitepaper "Worst practices in #RFP management" and other request for proposal resources now available at http://www.percassity.com/rfp...
RT @mofutureforum: The #1 Cost-Saving Strategy That 99% of Marketers Overlook http://mopartners.com/cost-sa... according to @FarwellKim
RT @LauraVEM: February KeyPoint MPM: Tales From the Technology Toolbox #constantcontact http://myemail.constantcontact.com/Februar...
RT @clearaction: Get buy-in 2 yr #marketing efficiency & effectiveness roadmap http://MOpartners.com/mo-dna https://twitter.com/MOpartn...
RT @VLindsay: Bedtime reading. Customer Centric Culture via @clearaction on @slideshare @MOpartnersCEO http://www.slideshare.net/clearac...
RT @VLindsay: Bedtime reading. Customer Centric Culture by @clearaction on @slideshare @MOpartnersCEO http://www.slideshare.net/clearac... #customercentric
7 Deadly Sins of #Marketing whitepaper @slideshare http://www.slideshare.net/mopartn... #cmo #mktgstrategy
RT @CMO_Council: The CMO As Change-Management Operator http://www.cmo.com/content...
RT @CMO_Council: 6 in 10 CMOs Say Their Companies Don’t Evaluate the Quality of Marketing Analytics http://www.marketingcharts.com/wp...
RT @Robert_Rose: Study says less than 10% of businesses are satisfied with social ROI http://leaderswest.com/2013... via @leaderswest
RT @remarkmarketing: 5 CMOs Identify The Characteristics of Successful Teams http://www.marketingbrainfodder.com/2013... from @ericfletcher #CMO
RT @annettefranz: The Dangers of Disenchantment - Think customers: The 1to1 Blog http://www.1to1media.com/weblog... #custexp #cxo
RT @Ulwick: A customer-centric #innovation process begins with knowing the #jtbd and customers desired outcomes. #strategy http://www.customerthink.com/intervi...
RT @thecustomerblog: Using interaction analytics to understand omnichannel customer behaviour - I like the questions http://www.brainfoodextra.com/6721...
RT @MOpartners: If Agility is The New Black for CMOs:Survey - Forbes http://www.forbes.com/sites... @catherinedavis1 then why is so challenging for #marketing?
RT @LynnCobb1: Consistency is key... you can't fake a customer centric culture http://mopartners.com/4-custo... via @mopartners cc: @_bpr_
RT @hreichler: #CRM technology often gets confused with #CustomerRelationship Management. See @MOpartners post to see why http://mopartners.com/dont-co...
RT @clearaction: Is Your Marketing Organization Ready to Change its MO? http://mopartners.com/marketi... via @mopartners
RT @mofutureforum: Solving the Analytical Problem of Marketing Attribution http://www.clickz.com/clickz... @ClickZ
RT @dr_morton: @VLindsay It really is! One can say #BI is the "inner compass" of an organization. It keeps you in check as #Analytics explore. ;-)
RT @VLindsay: Friends @MOpartners have a great new tool to kick start your Marketing Operations discovery http://mopartners.com/resourc... #marketingops
RT @hreichler: See how the 5Ts of #MarketingOperations takes you beyond Marketing's 4Ps. Informative presento @MOpartners http://www.slideshare.net/mopartn...
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