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Gary Katz

Gary Katz

I'm trailblazing the emerging discipline of Marketing Operations – running Marketing as a strategic, integrated, fully-accountable business.
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Looking fwd to Friday's #ffmo TweetChat: Balancing Mktg Flexibility w/Follow-Thru Discipline http://events.linkedin.com/balanci... #salesops #marketingops
See you Friday 2/17 at 9PST/Noon ET BALANCING MARKETING FLEXIBILITY WITH FOLLOW-THROUGH DISCIPLINE RSVP at http://events.linkedin.com/balanci... #ffmo
Thanks! @LauraVEM @mostrategist @hreichler @clearaction @garymkatz -- keep spreading the word re: fun & learning from #FFMO tweetchats #ffmo
Keys to success universally RT @LauraVEM: q7- culture, functional design, biz case, infrastructure, skills, data, process #ffmo
Q7 What forces might impact today's topic in the near future? #ffmo
Q6 What are benefits of relating MO roadmap to stakeholders? #ffmo
RT @mostrategist: A5 Solution to MO stakeholder alignment roadblocks: Bridge gap between marketing KPIs used by top executives/board #ffmo
Q5 How can these roadblocks be tackled? #ffmo
Q4 What are the roadblocks to relating MO roadmaps to stakeholders? #ffmo
Q3 Who are typical MO stakeholders (& how/why)? #ffmo
Q2 What does an MO roadmap include? #ffmo
RT @LauraVEM: mktg ops= performance mgt: data, analytics & measurement, $ mngt,, strat planning, mrm, & marketing skills assess & dev #ffmo
RT @mostrategist: A1 MO takes Mktg from pure abstract field to more art & science function w/more measurable results & substantial ROI #ffmo
Welcome, lurkers -- jump in anytime (higher ROI via participation!) #ffmo
Let’s get started! Q1 What is Marketing Operations (MO)? #ffmo
[TweetChat tip: To make following easier please start answers to questions with A1 (for Q1), A2 (for Q2), etc] #ffmo
[TweetChat tip: #FFMO is automatically added to whatever you tweet at http://TweetChat.com/room/FFMO] #ffmo
[TweetChat tip: Set your “Refresh Speed” to 5 seconds by dragging the bar to the far left] #ffmo
Please introduce yourselves … I’m Lynn Hunsaker, CEO of Marketing Operations Partners (http://www.marketingoperationspartners.com/) #ffmo
See today’s chat questions & topic references http://events.linkedin.com/relatin... - MO Roadmaps! #ffmo
Hello everyone! Welcome to our weekly #FFMO chat! FFMO = Marketing Operations Future Forum (mktg effectiveness) #ffmo
10 minutes to Relating #Marketing Ops Roadmaps to Stakeholders, join lively tweetchat! http://events.linkedin.com/relatin... #mktg #salesops #sales #ffmo
TweetChat Friday – Relating Marketing Ops Roadmaps to Stakeholders – 9 a.m. PT Today http://networkedblogs.com/tOn6C
TweetChat Friday – Relating Marketing Ops Roadmaps to Stakeholders – 9 a.m. PT Today - http://www.marketingoperations...
TweetChat Friday – Relating Marketing Ops Roadmaps to Stakeholders – 9 a.m. PT Today http://www.marketingoperations...
90 minutes to Relating #MarketingOps Roadmaps to Stakeholders, join lively tweetchat! http://events.linkedin.com/relatin... #mktg
Relating #MarketingOps Roadmaps to Stakeholders, online chat Fri 2/10 Noon ET, 9PT RSVP: http://events.linkedin.com/relatin... #cmo #mktg #FFMO #marketing
Have a great weekend everyone! #FFMO
Join the Marketing Operations Future Forum LinkedIn group at http://tinyurl.mofutureforum.com #FFMO
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