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Gary Katz
I'm trailblazing the emerging discipline of Marketing Operations – running Marketing as a strategic, integrated, fully-accountable business.
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Looking fwd to Friday's
#ffmo
TweetChat: Balancing Mktg Flexibility w/Follow-Thru Discipline
http://events.linkedin.com/balanci...
#salesops
#marketingops
10 hours ago
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See you Friday 2/17 at 9PST/Noon ET BALANCING MARKETING FLEXIBILITY WITH FOLLOW-THROUGH DISCIPLINE RSVP at
http://events.linkedin.com/balanci...
#ffmo
February 10
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Thanks! @
LauraVEM
@
mostrategist
@
hreichler
@
clearaction
@
garymkatz
-- keep spreading the word re: fun & learning from
#FFMO
tweetchats
#ffmo
February 10
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Keys to success universally RT @
LauraVEM
: q7- culture, functional design, biz case, infrastructure, skills, data, process
#ffmo
February 10
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Q7 What forces might impact today's topic in the near future?
#ffmo
February 10
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Q6 What are benefits of relating MO roadmap to stakeholders?
#ffmo
February 10
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RT @
mostrategist
: A5 Solution to MO stakeholder alignment roadblocks: Bridge gap between marketing KPIs used by top executives/board
#ffmo
February 10
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Q5 How can these roadblocks be tackled?
#ffmo
February 10
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Q4 What are the roadblocks to relating MO roadmaps to stakeholders?
#ffmo
February 10
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Q3 Who are typical MO stakeholders (& how/why)?
#ffmo
February 10
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Q2 What does an MO roadmap include?
#ffmo
February 10
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RT @
LauraVEM
: mktg ops= performance mgt: data, analytics & measurement, $ mngt,, strat planning, mrm, & marketing skills assess & dev
#ffmo
February 10
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RT @
mostrategist
: A1 MO takes Mktg from pure abstract field to more art & science function w/more measurable results & substantial ROI
#ffmo
February 10
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Welcome, lurkers -- jump in anytime (higher ROI via participation!)
#ffmo
February 10
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Let’s get started! Q1 What is Marketing Operations (MO)?
#ffmo
February 10
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Hi! Welcome! @
LauraVEM
@
mktginsightguy
@
garymkatz
@
clearaction
@
sndaniels
@
mostrategist
@
hreichler
#ffmo
February 10
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[TweetChat tip: To make following easier please start answers to questions with A1 (for Q1), A2 (for Q2), etc]
#ffmo
February 10
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[TweetChat tip:
#FFMO
is automatically added to whatever you tweet at
http://TweetChat.com/room/FFMO
]
#ffmo
February 10
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[TweetChat tip: Set your “Refresh Speed” to 5 seconds by dragging the bar to the far left]
#ffmo
February 10
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Please introduce yourselves … I’m Lynn Hunsaker, CEO of Marketing Operations Partners (
http://www.marketingoperationspartners.com/
)
#ffmo
February 10
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See today’s chat questions & topic references
http://events.linkedin.com/relatin...
- MO Roadmaps!
#ffmo
February 10
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Hello everyone! Welcome to our weekly
#FFMO
chat! FFMO = Marketing Operations Future Forum (mktg effectiveness)
#ffmo
February 10
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10 minutes to Relating
#Marketing
Ops Roadmaps to Stakeholders, join lively tweetchat!
http://events.linkedin.com/relatin...
#mktg
#salesops
#sales
#ffmo
February 10
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TweetChat Friday – Relating Marketing Ops Roadmaps to Stakeholders – 9 a.m. PT Today
http://networkedblogs.com/tOn6C
February 10
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TweetChat Friday – Relating Marketing Ops Roadmaps to Stakeholders – 9 a.m. PT Today -
http://www.marketingoperations...
February 10
from
Marketing Operations 2.0 at...
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TweetChat Friday – Relating Marketing Ops Roadmaps to Stakeholders – 9 a.m. PT Today
http://www.marketingoperations...
February 10
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90 minutes to Relating
#MarketingOps
Roadmaps to Stakeholders, join lively tweetchat!
http://events.linkedin.com/relatin...
#mktg
February 10
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Relating
#MarketingOps
Roadmaps to Stakeholders, online chat Fri 2/10 Noon ET, 9PT RSVP:
http://events.linkedin.com/relatin...
#cmo
#mktg
#FFMO
#marketing
February 6
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Have a great weekend everyone!
#FFMO
February 3
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Join the Marketing Operations Future Forum LinkedIn group at
http://tinyurl.mofutureforum.com
#FFMO
February 3
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Best of week from Gary Katz
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