Geert Desager

“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories. The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.” - Geert Desager

businesses driven by a higher ideal motivate employees and inspire consumers/customers. This leads to sustained strong results. This has been validated by the study I have fielded with the collaboration of Millward Brown Optimor, and the UCLA Anderson School of Management. Brands that consistently outperform their competition financially and in brand equity are driven by a higher ideal. - Geert Desager