"Thanks for your comments and thoughts on this, it’s of great value that you’ve taken so much time in leaving your insights here :) @Danny, Mark & Craig – I totally take your points on the client side of things, and there is of course that need for authority and experience in a crisis situation and managing a clients wants and needs. I totally subscribe to the education about social media at all levels, and it’s amazing to see this happening with the Edelman team in the States with junior team members helping to share their knowledge with the more senior guys: http://www.chicagotribune.com/busines... @Mark – As much as I’d like to fundamentally change the Industry hierarchy, I know full well there’s a couple of barriers in my way :D It’s great that you and others have made the point of finding people with the appropriate skills and using them when needed, rather than ignoring them because they may be junior, but..."
- Matt Churchill