"Well said Indy, the hard part, and this isn't just for PR people, although i can see how it can be particularly difficult for people who deal in spin and hyperbole daily, to keep a neutral point of view. But this shouldn't preclude an entire industry, full of possibly one of the best sources of information about a company, from contributing that collective knowledge.  Perhaps an "upspin" button you can hit that automatically sticks to the verifiable facts and removes the spin, marketing speak and such." - Geoff Simon