"..Frankly, most companies are collecting reams of data in many different places without forethought. Over-dependence on capturing data without thinking how the data will be analyzed and used to improve marketing results is a major risk factor for companies of any size." - George Dearing

first you need to know what you're trying to accomplish and what constitutes success, then you know what you want to measure :) Trad. marketers behave the same way with ppl - send message out to as many as possible, then figure out who it is relevant to - not so effective anymore, is it? - Valeria Maltoni

"send message out to as many as possible, then figure out who it is relevant to - not so effective anymore" {+1000} - George Dearing