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George Dearing › Comments

George Dearing
How the iPhone Changed Kayak’s Business [GigaOM] {Users wanted to do everything on their mobile phone} #iPhone - http://gigaom.com/2009...
How the iPhone Changed Kayak’s Business [GigaOM] {Users wanted to do everything on their mobile phone} #iPhone
How the iPhone Changed Kayak’s Business [GigaOM] {Users wanted to do everything on their mobile phone} #iPhone
How the iPhone Changed Kayak’s Business [GigaOM] {Users wanted to do everything on their mobile phone} #iPhone
"Users complained loud and clear that they wanted the ability to do everything they could on Kayak’s web site on their phones" - George Dearing from Bookmarklet
George Dearing
The 10 Most Important TV Commercials Of The Decade [Silicon Alley Insider] - http://georgedearing.com/the-10-...
Posted via web from George Dearing dot com - George Dearing from Posterous
George Dearing
Welcome To The New AOL [paidContent] #media #branding - http://paidcontent.org/article...
Welcome To The New AOL [paidContent] #media #branding
Welcome To The New AOL [paidContent] #media #branding
"they’ve added original AOL video on AOL.com for the first time, with updates every few hours, and more original stories starting early this morning. More changes are coming over the next 10 days. Other sites in the AOL network are also getting “updated experiences,”" - George Dearing from Bookmarklet
George Dearing
{i'm with CNET's Matt Rosoff on this -- so far unimpressive} "Vevo--a music site we didn't need" #fb - http://news.cnet.com/8301-13...
{i'm with CNET's Matt Rosoff on this -- so far unimpressive} "Vevo--a music site we didn't need" #fb
"Vevo is sadly lacking in classic rock and modern indie rock, which are the two genres I listen to most." - George Dearing from Bookmarklet
George Dearing
Study Explores 'Social' in Social Media [MarketingProfs] - http://www.marketingprofs.com/charts...
Highlights a recent study by Euro RSCG Worldwide. - George Dearing
George Dearing
Top 10 Enterprise Products of 2009 [ReadWriteEnterprise] - http://www.readwriteweb.com/enterpr...
Not sure why Salesforce Chatter is on the list... - George Dearing
George Dearing
Making The 'Best' Business Case For Marketing Investments // #ROI #marketing - http://www.mediapost.com/publica...
Making The 'Best' Business Case For Marketing Investments // #ROI #marketing
Making The 'Best' Business Case For Marketing Investments // #ROI #marketing
"you need to be thinking about the role of the marketing function; how it can best serve the firm; and how you need to evolve it from what it is today." - George Dearing from Bookmarklet
George Dearing
Rupert Murdoch: Journalism and Freedom - WSJ.com - http://online.wsj.com/article...
"Quality content is not free. In the future, good journalism will depend on the ability of a news organization to attract customers by providing news and information they are willing to pay for." - George Dearing
George Dearing
{the sky is falling, the sky is falling} "Study: Redbox Will Destroy the Entertainment Industry" [Via @NewTeeVee] - http://newteevee.com/2009...
{the sky is falling, the sky is falling} "Study: Redbox Will Destroy the Entertainment Industry" [Via @NewTeeVee]
"If you thought the movie 2012 was disaster porn, just wait for the entertainment apocalypse that Redbox’s dollar-a-night movie rentals will bring about. That, in a nutshell, is the bottom line of a new report (PDF, hat tip to Video Business) from the Los Angeles Economic Development Corp. that says Redbox’s low-cost movie rental will cost the entertainment industry $1 billion in revenue. " - George Dearing from Bookmarklet
George Dearing
pretty impressive #'s from Southwest Airlines during its Facebook Video Contest [ClickZ] #facebook #socialmedia - http://www.clickz.com/3635822...
pretty impressive #'s from Southwest Airlines during its Facebook Video Contest  [ClickZ] #facebook #socialmedia
"In the end, 10,967 people became fans of Southwest on the airline's Facebook page, increasing the brand's Facebook presence by roughly 13 percent. The contest also reaped 115 approved videos and 153 total submissions. Nearly 1,700 viewers voted for a winner, and a modest 420 people registered during the contest while having the opportunity to opt-in for future messaging." - George Dearing from Bookmarklet
George Dearing
New Nielsen Data Likely to Shock Some Web Publishers [AdAge] - http://adage.com/digital...
"There are other services that link online demographics to offline activities, but none as widely used or trusted by planners as Nielsen's @Plan. When agency buyers are putting together a media plan, they'll check @Plan for the top sites reaching their target audience -- and then buy those sites." - George Dearing
George Dearing
How not to do social media [The Liminal Librarian] "Deliver on what you promise" #fb #facebook - http://www.lisjobs.com/blog...
How not to do social media [The Liminal Librarian] "Deliver on what you promise" #fb #facebook
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"Deliver on what you promise." - George Dearing from Bookmarklet
George Dearing
Social Initiatives: B2B vs. B2C [eMarketer] - http://www.emarketer.com/Article...
"The “2009 B2B Social Media Benchmarking Study” found that those B2B companies already using social media were much more active in the space than their B2C counterparts.." - George Dearing
George Dearing
@AdAge looks at how social media can provide longer-term engagement after the Super Bowl spot #fb - http://adage.com/digital...
@AdAge looks at how social media can provide longer-term engagement after the Super Bowl spot #fb
@AdAge looks at how social media can provide longer-term engagement after the Super Bowl spot #fb
@AdAge looks at how social media can provide longer-term engagement after the Super Bowl spot #fb
"It's about who's got a plan in place to take the equity they're building through all this activity and activate it after the game." - George Dearing from Bookmarklet
George Dearing
How to get a new iPhone app noticed [The Guardian] - http://www.guardian.co.uk/media...
"Bizarrely, it seems I could make more money nowadays from an app review site than from an app itself." - George Dearing
George Dearing
Publisher Lays Out Plan to Save Newspapers [NYTimes] #journalism #newspapers {"one-click marketplace solution”} - http://www.nytimes.com/2009...
"Instead of separate pay walls around individual newspaper Web sites, Mr. Keese wants publishers and Internet companies to work together to create a “one-click marketplace solution” for their online content. In that system, Google or other Internet gateways would display links to newspaper articles, videos and other content from a variety of providers, as search engines do now. But some of the items would include something new: a price tag." - George Dearing from Bookmarklet
George Dearing
Facebook Connect Will Be “Everywhere” on MySpace Next Year [Inside Facebook] #socialnetworks - http://www.insidefacebook.com/2009...
Facebook Connect Will Be “Everywhere” on MySpace Next Year [Inside Facebook] #socialnetworks
Facebook Connect Will Be “Everywhere” on MySpace Next Year [Inside Facebook] #socialnetworks
"MySpace is planning to make it a key part of the site, rolling out a number of Connect features in the first part of 2010. Instead of relying on its own “social graph” of user relationships, MySpace will use the graphs from other sites — Facebook’s social graph is currently the most reflective of people’s real-life relationships, so apparently it will soon be a significant part of MySpace." - George Dearing from Bookmarklet
Smart of MySpace to look outside their site for relevance. - Rob Michael (Atmos Trio)
yep..between that and tightening its focus on youth and entertainment/music - George Dearing
George Dearing
Zappos.com Sells 6-30% More Merchandise When Accompanied By Video Demos [The Business Of Online Video] - http://blog.streamingmedia.com/the_bus...
"The best stat Rico gave out was that Zappos sells anywhere between 6-30% more merchandise, depending on the item, when accompanied by product description videos. Rico says that by the end of next year, Zappos will have ten full working video studios, with the goal of producing around 50,000 product videos by 2010, up from the 8,000 videos they have on the site today." - George Dearing from Bookmarklet
George Dearing
The Green Car of the Year Is a Diesel. Again [Autopia] {love this} "Green is no longer progressive, it is expected." ~ #Audi - http://www.wired.com/autopia...
The Green Car of the Year Is a Diesel. Again [Autopia] {love this} "Green is no longer progressive, it is expected." ~ #Audi
"“Green is no longer progressive,” he said. “It is expected." - George Dearing from Bookmarklet
George Dearing
Panasonic's $1B investment in green tech shifts it "from energy-sucking plasma TVs to solar power & energy-efficient tech" - http://www.fastcompany.com/blog...
Panasonic's $1B investment in green tech shifts it "from energy-sucking plasma TVs to solar power & energy-efficient tech"
"ow Panasonic is giving the government a run for its money with an announcement that it plans to invest $1 billion in a "green home" plan by 2012. The investment will shift Panasonic from its current focus on energy-sucking plasma TVs to solar power and other energy-efficient technology." - George Dearing from Bookmarklet
George Dearing
The Habits of Heavy Mobile Web Users [eMarketer] "those who go online via mobile more than 10 times per week." {moi} - http://www.emarketer.com/Article...
The Habits of Heavy Mobile Web Users [eMarketer] "those who go online via mobile more than 10 times per week." {moi}
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"according to BIA/Kelsey and ConStat, many of those qualify as “heavy” users—those who go online via mobile more than 10 times per week. BIA/Kelsey and ConStat put heavy mobile Internet users at 21% of the total US mobile population in October 2009, up from less than 15% a year earlier." - George Dearing from Bookmarklet
George Dearing
Coke Tries Facial-Recognition on Facebook [Digits - WSJ] - http://blogs.wsj.com/digits...
Coke Tries Facial-Recognition on Facebook [Digits - WSJ]
"The Profiler is a new Facebook application that lets members upload photos of themselves and match them with a similar-looking Facial Profiler user. The idea is that you can find your mirror image, just the way Coke has found its reflection in Coke Zero." - George Dearing from Bookmarklet
Improving the data base in the process. - Eric Logan
George Dearing
Want Better Marketing? Make A Better Product {good thoughts on brand marketing strategies} [MediaPost] - http://www.mediapost.com/publica...
Want Better Marketing? Make A Better Product {good thoughts on  brand marketing strategies} [MediaPost]
"Initiatives such as the Kraft's iFood Assistant, Dunkin Run and the new Zipcar Application are all examples of how brands are integrating into people's lives; creating value through positive, useful experience. Each of these examples illuminates how a brand marketing effort can become a vital part of using the core product(s), without changing its composition." - George Dearing from Bookmarklet
George Dearing
The Lunacy of Restricted Access [paulgillin.com] {dinosaurs I tell ya', dinosaurs} #socialnetworks - http://gillin.com/blog...
The Lunacy of Restricted Access [paulgillin.com] {dinosaurs I tell ya', dinosaurs} #socialnetworks
"These executives are morons. They’re damaging their companies competitively and tying employees’ hands at a time of momentous change. What’s more, they’re fighting a losing battle." - George Dearing from Bookmarklet
George Dearing
Write Reviews on Your Blog? Better Read Up. [BlawgIT] #FTC - http://blawgit.com/2009...
Write Reviews on Your Blog? Better Read Up. [BlawgIT] #FTC
"The new guidelines, take effect December 1, 2009 and prohibit blog reviews which fail to disclose material connections between sellers and bloggers. Theoretically, under the new guidelines, a blogger could be fined $10,000 for failing to disclose that he or she received a free copy of a book reviewed for a blog post." - George Dearing from Bookmarklet
Still, there's potentially nothing to stop a blogger from lying about the origin of a product, and claim that they purchased it, of course. (Who's really going to take the time to check?) I don't consider that ethical, though. - Tyson Key
George Dearing
Inside Facebook Pages [Sysomos Blog] - http://www.sysomos.com/insidef...
"On average, a Facebook Page has 4,596 fans." -- higher than I would have guessed. - George Dearing
George Dearing
Pandora says 24% Of Its Users Signed Up on a Mobile Phone [GigaOM] "driving users back to the desktop as well" - http://gigaom.com/2009...
Pandora says 24% Of Its Users Signed Up on a Mobile Phone [GigaOM] "driving users back to the desktop as well"
"New market research from Ando Media (PDF) suggests that Pandora is by several measures the most popular Internet radio provider in the U.S., even without the mobile listenership included. And while mobile ads don’t deliver as much revenue as desktop display ads do, Pandora’s extraordinarily popular mobile apps are surely familiarizing new users with its brand name — and driving them back to the desktop as well." - George Dearing from Bookmarklet
George Dearing
Coca Cola, Starbucks top list of best brands on Facebook [VentureBeat] #fb - http://venturebeat.com/2009...
Coca Cola, Starbucks top list of best brands on Facebook [VentureBeat] #fb
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"The top 5 are all huge brands with huge Facebook followings: iTunes, Victoria’s Secret, Disney, Starbucks, and at number 1, Coca Cola. The list as a whole is equally diverse, with everything from Skittles to YouTube having figured out how to successfully market to and connect with people on Facebook." - George Dearing from Bookmarklet
George Dearing
Good observations from John Carroll on ZDNet // "Reinvigorating Microsoft's #mobile strategy" - http://blogs.zdnet.com/BTL...
Good observations from John Carroll on ZDNet // "Reinvigorating Microsoft's #mobile strategy"
"Microsoft needs to make a phone that’s worth programming for. Once achieved, however, Microsoft should try to act like the past 20 years spent collecting the leading lights of framework design accomplished something useful. Put .NET front and center as a differentiating feature. It may not be something Apple or Google might do, but then again, it shouldn’t be. Leveraging your unique advantages to maximum effect is always the best tactic in any competition." - George Dearing from Bookmarklet
George Dearing
How a shift in perspective salvaged Boston.com’s local search project [Nieman Lab] “stopped looking at search as a product" - http://www.niemanlab.org/2009...
How a shift in perspective salvaged Boston.com’s local search project [Nieman Lab] “stopped looking at search as a product"
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"A search platform removes intent from the equation. You don’t input keywords. A page of results doesn’t appear. Rather, the underlying search engine serves up related content within a web page. The Globe SportsWire section on this page is an example. The search platform is used to find, assemble, and publish targeted content around the core information." - George Dearing from Bookmarklet
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