George Dearing › Comments

"Users complained loud and clear that they wanted the ability to do everything they could on Kayak’s web site on their phones" - George Dearing from Bookmarklet

Posted via web from George Dearing dot com - George Dearing from Posterous

"they’ve added original AOL video on AOL.com for the first time, with updates every few hours, and more original stories starting early this morning. More changes are coming over the next 10 days. Other sites in the AOL network are also getting “updated experiences,”" - George Dearing from Bookmarklet

"Vevo is sadly lacking in classic rock and modern indie rock, which are the two genres I listen to most." - George Dearing from Bookmarklet

Highlights a recent study by Euro RSCG Worldwide. - George Dearing

Not sure why Salesforce Chatter is on the list... - George Dearing

"you need to be thinking about the role of the marketing function; how it can best serve the firm; and how you need to evolve it from what it is today." - George Dearing from Bookmarklet

"Quality content is not free. In the future, good journalism will depend on the ability of a news organization to attract customers by providing news and information they are willing to pay for." - George Dearing

"If you thought the movie 2012 was disaster porn, just wait for the entertainment apocalypse that Redbox’s dollar-a-night movie rentals will bring about. That, in a nutshell, is the bottom line of a new report (PDF, hat tip to Video Business) from the Los Angeles Economic Development Corp. that says Redbox’s low-cost movie rental will cost the entertainment industry $1 billion in revenue. " - George Dearing from Bookmarklet

"In the end, 10,967 people became fans of Southwest on the airline's Facebook page, increasing the brand's Facebook presence by roughly 13 percent. The contest also reaped 115 approved videos and 153 total submissions. Nearly 1,700 viewers voted for a winner, and a modest 420 people registered during the contest while having the opportunity to opt-in for future messaging." - George Dearing from Bookmarklet

"There are other services that link online demographics to offline activities, but none as widely used or trusted by planners as Nielsen's @Plan. When agency buyers are putting together a media plan, they'll check @Plan for the top sites reaching their target audience -- and then buy those sites." - George Dearing

"Deliver on what you promise." - George Dearing from Bookmarklet

"The “2009 B2B Social Media Benchmarking Study” found that those B2B companies already using social media were much more active in the space than their B2C counterparts.." - George Dearing

"It's about who's got a plan in place to take the equity they're building through all this activity and activate it after the game." - George Dearing from Bookmarklet

"Bizarrely, it seems I could make more money nowadays from an app review site than from an app itself." - George Dearing

"Instead of separate pay walls around individual newspaper Web sites, Mr. Keese wants publishers and Internet companies to work together to create a “one-click marketplace solution” for their online content. In that system, Google or other Internet gateways would display links to newspaper articles, videos and other content from a variety of providers, as search engines do now. But some of the items would include something new: a price tag." - George Dearing from Bookmarklet

"MySpace is planning to make it a key part of the site, rolling out a number of Connect features in the first part of 2010. Instead of relying on its own “social graph” of user relationships, MySpace will use the graphs from other sites — Facebook’s social graph is currently the most reflective of people’s real-life relationships, so apparently it will soon be a significant part of MySpace." - George Dearing from Bookmarklet

Smart of MySpace to look outside their site for relevance. - Rob Michael (Atmos Trio)

yep..between that and tightening its focus on youth and entertainment/music - George Dearing

"The best stat Rico gave out was that Zappos sells anywhere between 6-30% more merchandise, depending on the item, when accompanied by product description videos. Rico says that by the end of next year, Zappos will have ten full working video studios, with the goal of producing around 50,000 product videos by 2010, up from the 8,000 videos they have on the site today." - George Dearing from Bookmarklet

"“Green is no longer progressive,” he said. “It is expected." - George Dearing from Bookmarklet

"ow Panasonic is giving the government a run for its money with an announcement that it plans to invest $1 billion in a "green home" plan by 2012. The investment will shift Panasonic from its current focus on energy-sucking plasma TVs to solar power and other energy-efficient technology." - George Dearing from Bookmarklet

"according to BIA/Kelsey and ConStat, many of those qualify as “heavy” users—those who go online via mobile more than 10 times per week. BIA/Kelsey and ConStat put heavy mobile Internet users at 21% of the total US mobile population in October 2009, up from less than 15% a year earlier." - George Dearing from Bookmarklet

"The Profiler is a new Facebook application that lets members upload photos of themselves and match them with a similar-looking Facial Profiler user. The idea is that you can find your mirror image, just the way Coke has found its reflection in Coke Zero." - George Dearing from Bookmarklet

Improving the data base in the process. - Eric Logan

"Initiatives such as the Kraft's iFood Assistant, Dunkin Run and the new Zipcar Application are all examples of how brands are integrating into people's lives; creating value through positive, useful experience. Each of these examples illuminates how a brand marketing effort can become a vital part of using the core product(s), without changing its composition." - George Dearing from Bookmarklet

"These executives are morons. They’re damaging their companies competitively and tying employees’ hands at a time of momentous change. What’s more, they’re fighting a losing battle." - George Dearing from Bookmarklet

"The new guidelines, take effect December 1, 2009 and prohibit blog reviews which fail to disclose material connections between sellers and bloggers. Theoretically, under the new guidelines, a blogger could be fined $10,000 for failing to disclose that he or she received a free copy of a book reviewed for a blog post." - George Dearing from Bookmarklet

Still, there's potentially nothing to stop a blogger from lying about the origin of a product, and claim that they purchased it, of course. (Who's really going to take the time to check?) I don't consider that ethical, though. - Tyson Key

"On average, a Facebook Page has 4,596 fans." -- higher than I would have guessed. - George Dearing

"New market research from Ando Media (PDF) suggests that Pandora is by several measures the most popular Internet radio provider in the U.S., even without the mobile listenership included. And while mobile ads don’t deliver as much revenue as desktop display ads do, Pandora’s extraordinarily popular mobile apps are surely familiarizing new users with its brand name — and driving them back to the desktop as well." - George Dearing from Bookmarklet

"The top 5 are all huge brands with huge Facebook followings: iTunes, Victoria’s Secret, Disney, Starbucks, and at number 1, Coca Cola. The list as a whole is equally diverse, with everything from Skittles to YouTube having figured out how to successfully market to and connect with people on Facebook." - George Dearing from Bookmarklet

"Microsoft needs to make a phone that’s worth programming for. Once achieved, however, Microsoft should try to act like the past 20 years spent collecting the leading lights of framework design accomplished something useful. Put .NET front and center as a differentiating feature. It may not be something Apple or Google might do, but then again, it shouldn’t be. Leveraging your unique advantages to maximum effect is always the best tactic in any competition." - George Dearing from Bookmarklet

"A search platform removes intent from the equation. You don’t input keywords. A page of results doesn’t appear. Rather, the underlying search engine serves up related content within a web page. The Globe SportsWire section on this page is an example. The search platform is used to find, assemble, and publish targeted content around the core information." - George Dearing from Bookmarklet