The comics industry has shown that full returnability isn't the answer, either, but it's definitely a piece of the puzzle. A hybrid that allows for maximum exposure of the front list via limited returnability, plus better discounts on non-returnable backlist is the right answer, I think. I totally agree with this point, though: "It was highly edited, full of personality, and well respected. Proof that you don’t need to have everything, just the right things." Curation is key, both for publishers and booksellers. "Nichify!" as Richard Nash has been preaching.
- Guy LeCharles Gonzalez