Guy LeCharles Gonzalez › Comments

And BEA 2011 just went BOOM! - Guy LeCharles Gonzalez

With ~5m members, Goodreads is sitting on a data goldmine! - Guy LeCharles Gonzalez

Excellent rebuttal to Godin's nonsense. - Guy LeCharles Gonzalez

Increased production doesn't equal increased sales. If anything, this suggests the continuing commodification of books. - Guy LeCharles Gonzalez

A much better swing at the point Godin clumsily tried to make. - Guy LeCharles Gonzalez

Good points here, except I totally disagree on Armageddon. Bay actually did a pretty good job of "keeping the train on the tracks" in that one, relatively speaking. - Guy LeCharles Gonzalez

The problem with daily blogging is that you inevitably touch on areas you're unqualified to discuss, and risk making yourself look silly. Godin does this often; I call it #blogggingtoohard - Guy LeCharles Gonzalez

Yes. Also, LOL! - Guy LeCharles Gonzalez

Always nice to get a nod from Brantley! - Guy LeCharles Gonzalez

"One under-recognized fact is that B2B digital media is often more about digital outreach than it is about attracting website visitors. Revenues from e-newsletters, webcasts, etc. often equals or exceeds website ad revenue, and typically a large minority of website traffic comes from e-newsletter click-throughs. Increasingly, our marketing customers were willing to pay a lot to reach just the right people. Publishing and trade show brands were still important, but audience segmentation was becoming the key to happy customers, better ROI and expanded margins. Further, because our competitors couldn't begin to match these services, we could price based on value rather than cost." - Guy LeCharles Gonzalez

As long as the submission process is smooth, most self-publishers will leverage as many channels as possible, but the real question is will they attract enough customers to remain viable? - Guy LeCharles Gonzalez

Please, no; Greek mythology is so played out. If it has to be white, at least go Norse! I'm still trying to find some good Afro-Caribbean and Egyptian mythology getting attention. - Guy LeCharles Gonzalez

Don't know the beer, but Kraken Rum is AWESOME! Neat, on ice or with Dr. Pepper. AWESOME!!! - Guy LeCharles Gonzalez

Batman is the only major DC character that can get away with a "realistic" storyline, so this will be interesting to watch. - Guy LeCharles Gonzalez

Along with the digital divide, another rarely discussed challenge for digital utopians. - Guy LeCharles Gonzalez

Great article on the limitations of Search Engine Marketing, especially for any marketers who believe it’s the Holy Grail for lead gen and are shifting more money in that direction. The whole article is worth reading, and I’m especially intrigued by the potential for Search Retargeting. - Guy LeCharles Gonzalez

That Lifestreaming nonsense is why I don't pay any attention to Rubel. Same clown who touted Second Life as being a marketing gamechanger. - Guy LeCharles Gonzalez

That's f'ing hilarious! - Guy LeCharles Gonzalez

A little something from the new project. - Guy LeCharles Gonzalez

"As I noted on Twitter, this was a thought-provoking series that might not inspire a ton of traffic or comments, but is incredibly valuable insight. I'd love to see you collect them into a simple ebook (no pics, just the text and relevant links), and put them up on Amazon for $2.99. I'd buy it! Hell, if you need help, I might be able to do it for you." - Guy LeCharles Gonzalez

"As I noted on Twitter, this was a thought-provoking series that might not inspire a ton of traffic or comments, but is incredibly valuable insight. I'd love to see you collect them into a simple ebook (no pics, just the text and relevant links), and put them up on Amazon for $2.99. I'd buy it! Hell, if you need help, I might be able to do it for you." - Guy LeCharles Gonzalez

#LIKE Also, "AMEN!" - Guy LeCharles Gonzalez

Not sure I belong in this group, but it represents a nice range of experiences. (Thanks, Jane!) - Guy LeCharles Gonzalez

Nice overview of Handmade Memories. (Thanks, Oscar!) - Guy LeCharles Gonzalez

All self-proclaimed digerati need to read this. - Guy LeCharles Gonzalez

The Zine > Ebook connection, with a nice mention of Handmade Memories. - Guy LeCharles Gonzalez

"As a fellow former zine publisher, I love that angle! While I think blogging is more akin to zines, it's interesting that ebooks seem to have added a key element that was missing from both: the ability to monetize the publication. Not only do you not have to go into debt, you have a shot to make a small profit and make subsequent publications sustainable. I only published three issues of my zine, and the biggest reason was the time and resources it took weren't ever going to be matched by any financial return. Now what I'd love to see is the rebirth of Factsheet Five, focusing on blogs and ebooks that embrace that old zine mentality." - Guy LeCharles Gonzalez

"As a fellow former zine publisher, I love that angle! While I think blogging is more akin to zines, it's interesting that ebooks seem to have added a key element that was missing from both: the ability to monetize the publication. Not only do you not have to go into debt, you have a shot to make a small profit and make subsequent publications sustainable. I only published three issues of my zine, and the biggest reason was the time and resources it took weren't ever going to be matched by any financial return. Now what I'd love to see is the rebirth of Factsheet Five, focusing on blogs and ebooks that embrace that old zine mentality." - Guy LeCharles Gonzalez

Check out this great interview I did with Christina Katz about my new ebook! - Guy LeCharles Gonzalez

"Thanks so much for the insightful questions, and for the compliments on the ebook! :-)" - Guy LeCharles Gonzalez