 |
|
| FriendFeed is the easiest way to share online. Learn more » |
Rick Jessup › Comments
Silk Canada: Bust it or Believe it? - http://www.youtube.com/user...
This YouTube channel asking consumers to bust or believe popular myths is only the beginning for SIlk Canada who will back this campaign up with a Facebook fan page, Twitter account, QR codes, online media and coupon codes.
- Rick Jessup
True Colors: Kodak Takes on YouTube - http://www.youtube.com/KodakTu...
Kodak will promote their new video camera using YouTube, featuring this new True Colors contest.
- Rick Jessup
Holiday Cheer: Major Retailers Launch Cause Initiatives - http://www.mediapost.com/publica...
While the Salvation Army's Angel Tree program has been around for 40 years, the Plano, Tex.-based retailer says the high-tech version-- created in collaboration with Penney agency Razorfish, among others -- is "helping to modernize an American tradition, and creating an innovative way to help families in need in our communities across the nation."
- Rick Jessup
Your Mobile App Will Fail... So Line Up Some More - http://www.thoughtgadgets.com/2009...
The bad news is apps stink as a loyalty device. App usage follows traditional power laws in that most consumers stop using most apps after a month; this spring a study by Pinch Media of 30 million app downloads found only 20% of people continue to use a given app after a single day, and after 3 months only 1% of users continue tapping on a given app. Hire an interactive shop and dream as big as you want, odds are that within a few weeks your mobile app will fail.
- Rick Jessup
5 1/2 Things I Am Not Going To Tell You About Social Media - http://www.communitymarketingblog.com/my_webl...
There has been so much written and recorded about social media in historic and social media channels. The coverage in the various blogs and tweets runs the gamut between opportunism and relevance. You’ll find the 3, 5 or 10 things you need to know about twitter etiquette, making the most of twitter, how to drive traffic to you blog, how to get thousands of followers in a matter of days or weeks and, most importantly, how to make money using social media.
- Rick Jessup
Controversy Cubed | Marketer News - http://www.marketingmag.ca/english...
Nissan’s groundbreaking Cube launch illustrates how, in the age of social media, following the letter of the contest law isn’t enough
- Rick Jessup
The Open Graph API: What Does It Mean? - http://www.allfacebook.com/2009...
At yesterday’s Facebook Developer Garage, Facebook outlined a number of the upcoming changes to the Facebook Platform which we are still in the process of digesting, however one major thing stood out to us: the Open Graph API. Why Facebook chose to share this tidbit is a little bit curious, as it appears to be a shot at smoothing over some of the broader changes at hand. Whatever the impact of Facebook’s changes on developers are, the Open Graph API is part of a broader movement by Facebook.
- Rick Jessup
5 Ways To Instantly Boost Your Facebook Page Traffic - http://www.allfacebook.com/2009...
Every brand and business wants to know the secret of how to increase the number of fans to their Facebook fan page. While there is no one stop shop to success, there are some sure fire ways to grow your fan base organically.
- Rick Jessup
Facebook Makes Link Data Public With Share Analytics - http://www.allfacebook.com/2009...
This morning Facebook announced “a new version of the Share button with a live counter, and opened up the analytics associated with sharing on Facebook so that developers can measure engagement and view the number of shares, likes, and comments made on content.” This is a massive announcement from Facebook as it will open up a whole new set of opportunities for developers focused on aggregating social content from around the web.
- Rick Jessup
Toronto Radio on the iPhone - http://www.blogto.com/tech...
Corus Radio launches streaming radio on the iPhone.
- Rick Jessup
CTV online properties break revenue and traffic records - http://www.mediaincanada.com/article...
CTV announced this morning that its online network experienced double-digit growth in both revenue and traffic last year. According to HBX and Omniture combined, it served up 337 million total video streams throughout 2008, up 108% since 2007, when it counted 162 million video streams.
- Rick Jessup
The best (and very worst) of AdFreak, 2008 - http://adweek.blogs.com/adfreak...
It was a busy year here at AdFreak, as we separated the wheat from the chaff, and then wrote mostly about the chaff. Here are some of the highlights and extreme lowlights from among the 1,450 blog items we posted between Jan. 2 and Dec. 11, 2008. Later this week, we'll start the engines on our other year-end tradition: our week-long contest to pick the single freakiest ad of the year.
- Rick Jessup
Flight of the Conchords: Lip Dub Fansterpiece - http://flightlipdub.com/
UGC campaign surrounding the second season of HBO's 'Flight of the Conchords'.
- Rick Jessup
Gaz Metro turn up the head - http://www.adrants.com/images...
 |
Gaz Metro promote their heating devices with a media campaign that lights up the text surrounding their ad in gradual red, replicating the effects of their Gaz Metro heaters.
- Rick Jessup
Bernstein-Reindeer Rodeo - http://www.bernstein-reindeer.com/
The Bernstein-Rein holiday card this year - a Reindeer Rodeo.
- Rick Jessup
Kmart Enlists Bloggers For Social Net Campaign - http://www.mediapost.com/publica...
Kmart gave each of six influential bloggers a $500 gift certificate to go on a shopping spree in the store and then blog about their shopping experiences in any way they saw fit (no censorship). The bloggers clearly disclosed this sponsored arrangement in their respective postings.
- Rick Jessup
Jameson Whiskey Texts Targets on NY Streets - http://www.mediapost.com/publica...
Once in place, the ad is projected onto a wall and a person begins typing real-time text messages aimed at specific people passing and then responding to their reactions (such as "Yes, you, in the blue shirt"). The projections are provided by event marketing agency City Eventions with--at least for launch night--the texting handled by Cheung himself.
- Rick Jessup
Herd on the Street - http://www.brandweek.com/bw...
With a recession all but upon us and the average passer-by more distracted than ever—either with financial worries or simply with the digital device he's carrying—the guerrilla tactician has to do more than startle with the traditional craziness. "People are looking for escapes and ways out," Ewen said. "Brands [have to] give people something else to think about."
- Rick Jessup
Apps: The Newest Brand Graveyard - http://www.adweek.com/aw...
Brands, in general, have found Facebook unforgiving terrain for marketing. It's well known, for instance, that banner ads perform poorly on the site. (A recent IDC report called advertising on social networks "stillborn.") But the Facebook Platform, launched 18 months ago -- which lets developers create social applications for users -- was thought to offer the perfect opportunity to move beyond banners to provide "branded utility." So far, however, Facebook apps from brands like Coca-Cola, Champion, Ford and Microsoft are as popular as desolate Second Life islands.
- Rick Jessup
My UPS guy hates me - http://digg.com/comedy...
"HAHA! I did my shopping online a few years ago for Christmas, came home to this exact scene but about four boxes high. Thank God it was under the mat or someone might have taken it..."
- Rick Jessup
Are you on FriendFeed and NOT in the USA? http://friendfeed.com/grahame... wants to subscribe to you. Leave URL here:
Dimitar Vesselinov, Kamilah Gill, Micah Wittman and 23 other people liked this
Graham is looking for some good FriendFeeders who are not in the USA. Me too. Leave your URL here. Like this: http://www.friendfeed.com/scoblei...
- Robert Scoble
yep.. http://friendfeed.com/asfaq.. am from Mumbai and helped spread the Mumbai attack news on twitter at http://www.twitter.com/asfaq..
- Asfaq
Yah, I'm in Australia :) http://friendfeed.com/jjproje...
- jjprojects
http://friendfeed.com/sanjays... Am in Chennai, India
- Sanjay Subrahmanyan
http://friendfeed.com/wyattpe... - another Australian
- Wyatt Peak
Damn, Scoble. You're fast! :)
- Graham English
Graham: I thought it was a great idea! Already I found a bunch of cool people to follow.
- Robert Scoble
http://friendfeed.com/warrens... - AU :-)
- Warren
This turkey from Turkey ;-)
- Erhan Erdogan
http://friendfeed.com/ircubic I'm a Norwegian :)
- Daniel Bruce
Jansen http://friendfeed.com/jansen @ Hong Kong
- Jansen Lu
Anyone from Barcelona? I'll be there Sunday.
- Robert Scoble
http://friendfeed.com/grumpym... - another Warren from Aus
- Warren Butler
http://friendfeed.com/ilenea - UK :)
- ilene
Robert: You're telling me! Holy tidal wave. :) Love it!
- Graham English
From New Delhi, India http://friendfeed.com/narendr...
- Narendra Nag
I'm in China - http://friendfeed.com/perrywh...
- perry whitecage
Parth Awasthi, India - http://friendfeed.com/parthaw....
- Parth Awasthi
http://www.friendfeed.com/pdenlin... In various places in China
- Paul Denlinger
In Canada, http://friendfeed.com/bmancre...
- Brendon Wadey
http://friendfeed.com/jongos In Uganda, Africa
- Jon Gosier
twitterer from bangalore http://friendfeed.com/prakashf
- Prakash
from Greece http://friendfeed.com/nikan
- Nikos Anagnostou
New Zealand! http://friendfeed.com/simiana...
- Jonah Merchant
from Bangalore, India http://friendfeed.com/maheshcr
- Mahesh CR
Toronto, Ontario, Canada http://friendfeed.com/elastic...
- Tara
Singapore: http://friendfeed.com/dregar
- Andre P. Siregar
Canada... is that too close?
- Ken Morley
Mexico!... http://friendfeed.com/jorgeav... - technocrat....
- Jorge Avila
ITALY: http://friendfeed.com/cgrassi - Christian Grassi
- Christian
Melbourne, Australia: http://friendfeed.com/d0tski
- Bec Rowe @d0tski
Representin' UK http://friendfeed.com/matthar...
- Matt Harwood
Philippines: http://friendfeed.com/jackst
- Jack
In Canada but English: http://friendfeed.com/worldof...
- WorldofHiglet
Another Aussie - http://friendfeed.com/thegadg...
- GadgetGuy
England - http://friendfeed.com/adean
- Alan Dean
Romania/Italy http://friendfeed.com/limmoni... - Monica Muntean
- Ioana Monica Muntean
Russia, if you want :) http://friendfeed.com/lawlesz
- Vitaly Pimenov
Alberta, Canada http://friendfeed.com/micahwi...
- Micah Wittman
Toronto, Canada: http://friendfeed.com/shey
- Shey, Jamaican of FF
http://friendfeed.com/gaz4695 Gary from England :-)
- Gary
India - Bangalore http://friendfeed.com/itsmeri... - Ritesh
- Ritesh
Robert, I've not seen a single Spaniard here, and I've been looking. Don't know why!
- Richard ¿digame? Walker
http://friendfeed.com/nobabe and hi, from austria - vienna / viennawoods
- Margit Hinke
Salzburg, Austria http://friendfeed.com/kohlhof... (sound of music town)
- Alexander Kohlhofer
Kuala Lumpur http://www.friendfeed.com/thechan...
- Carolyn Chan
Netherlands http://www.friendfeed.com/dehaasp... - Peter de Haas
- dehaaspeter
Germany http://friendfeed.com/binderm...
- Mirco
http://friendfeed.com/berryg - Dutch entrepeneur from The Netherlands
- Berry Groenendijk
http://friendfeed.com/santiro... - Madrid, Spain
- santiromero
Barcelona, Spain - :-)
- eduardo remedios
I'm in Canada. http://friendfeed.com/tanath
- Tanath
http://friendfeed.com/pandemia Italy :)
- Luca Conti
http://friendfeed.com/chantal - Toronto, Canada
- Chantal
Hi! Alberto from Milan, Italy http://friendfeed.com/dottavi
- Alberto D'Ottavi
https://friendfeed.com/thesliv... from the UK
- Simon Lucy
http://friendfeed.com/davemac Melbourne, Australia
- David McDonald
http://friendfeed.com/aadjemo... Delft, Netherlands
- Aad 't Hart
http://friendfeed.com/koltreg... - Kent, England
- Kol Tregaskes
http://friendfeed.com/sveinhd Bergen, Norway
- Svein Håvard Djupvik
London - http://friendfeed.com/jonprice
- Jon Price
Berlin, Germany - http://friendfeed.com/berlini...
- Roman von Contzen
This feels like a party! Hi from Greece: http://friendfeed.com/past
- Panagiotis Astithas
Athens, Greece: http://friendfeed.com/ageor
- Alexandros Georgiadis
Athens, Greece http://friendfeed.com/talos -Vicki Kolovou
- Vicki Kolovou
http://friendfeed.com/bhavish... - I'm in Birmingham, UK
- Bhavishya Kanjhan
From Turkey.
- İbrahim Uzun [ j ]
http://friendfeed.com/ekimkaya (Istanbul, TURKEY)
- Ekim Nazım Kaya
http://friendfeed.com/andreas... Berlin, DE
- Andreas
http://friendfeed.com/nicolaq... In the UK, south, on the beach.
- Nicola Quinn
http://friendfeed.com/ianlipm... ... UK, East Anglia (it would be good to get some UK feeds, had enough of US politics now!)
- Ian
Why do you want to subscribe to people you do not know?
- Divided By Zer0
London UK
- Dave Nattriss
http://friendfeed.com/vmlemon - I'm somewhere in North Yorkshire, in the UK
- Tyson Key
http://friendfeed.com/mindaug... in Vilnius, Lithuania
- Mindaugas Dagys
http://friendfeed.com/loshavr... I'm currently in Liverpool, UK
- Adam
Toronto, ON http://www.friendfeed.com/goggles...
- Rick Jessup
http://friendfeed.com/larsvedo - Vancouver, Canada
- Vedø
Divided: why do you want to read a newspaper made by people you don't know? Or buy a car from people you don't know? Or eat a meal made by people you don't know?
- Robert Scoble
http://friendfeed.com/motionb... - Cambridge, Ontario, Canada
- Chris Luckhardt
Milano, Italy, http://friendfeed.com/slowfin...
- Slow
http://friendfeed.com/philhel... - Philip Ferris - Cornwall, UK
- Philip Ferris
A large part of the membership of The Life Scientists room is non-USA.
- Mr. Gunn
http://www.friendfeed.com/carlmor... from Cardiff, Wales, UK
- carl morris
http://friendfeed.com/didicha... - Israel
- Didi Chanoch
http://www.friendfeed.com/timbear... - London, UK. Not sure what a 'good' friendfeeder is though, LOL
- Tim
http://friendfeed.com/ernieya... - north wet coast of turtle island, courtenay, canada
- ernie yacub
http://friendfeed.com/shedali - london, uk
- Franz Sittampalam
http://friendfeed.com/vinko - currently living in Hong Kong.
- Vinko
http://friendfeed.com/divedi - Bulgaria, Europe - Dimitar Vesselinov
- Dimitar Vesselinov
Twittermaven: Do I Want to Follow Your Brand? - http://twittermaven.blogspot.com/2008...
A Survey of Brand Perception on Twitter. Recently Peter Sorgenfrei and Warren Sukernek conducted a survey on Twitter regarding users’ perception of brands on Twitter. We surveyed 240 people with 6 questions regarding interacting with brands. The survey and results are below. A couple of key insights...
- Rick Jessup
Marketers Reach Out to Loyal Customers - http://online.wsj.com/article...
With the critical holiday-sales season at hand, there's a new character joining Santa and his elves on the advertising circuit: the analytics geek. It's number-crunching time. Marketers, their ad budgets under increased scrutiny amid the economic downturn, are mining their customer databases and reaching out to loyal consumers with targeted ads, instead of relying on the traditional yuletide blitz.
- Rick Jessup
Parkay Could Have Used Social Media To, Well, Pass The Parkay - http://www.mediapost.com/publica...
The good news -- for ad nostalgia enthusiasts -- is that the campaign is back. The bad news, is that, from what I can tell, the brand missed one of the most obvious, and admittedly silly, social media opportunities since the first spoof commercial was uploaded to YouTube. As I read the story, I kept hunting for the social media angle... and it wasn't there.
- Rick Jessup
Twitter Rejects $500 Million Takeover Offer From Facebook - http://www.alleyinsider.com/2008...
Facebook offered to buy Twitter for $500 million of overvalued Facebook stock, Kara Swisher says. Twitter rejected the offer for several reasons:
- Rick Jessup
Brand-Initiated, User-Generated Content Shows Potential - http://www.brandweek.com/bw...
But those brands that do initiate UGC opportunities to consumers must be prepared to stay the course or risk a negative backlash. If consumer content creation "is the beginning of a conversation with a consumer, the brand owner must be prepared to maintain that dialog," the study says.
- Rick Jessup
Why Yahoo Still Matters for You - http://adage.com/digital...
Recently, Chrysler's chief marketing officer, Deborah Wahl Meyer, talked about using NBC, Fox and Yahoo as the media pillars of a big campaign to push the automaker's 2009 Dodge Ram truck. She said she thinks of Yahoo "almost as a fifth network." Indeed, according to Chrysler, a home-page buy on Yahoo is worth 75 TV ratings points -- the equivalent of four 30-second spots in a hit prime-time show such as ABC's "Desperate Housewives." To promote the Ram, Chrysler bought not just Yahoo's home page but also those of MSN and AOL.
- Rick Jessup
Words of Advice to Motrin: In a Crisis, Medium Matters - http://blog.ogilvypr.com/...
In a social media crisis, the medium you use to respond to the situation can make or break how severe the crisis turns out to be since communities can be fragmented. Plus, social media is all about community and starting up a conversation so you should respond to the crisis where it is currently happening.
- Rick Jessup
Canada's Favourite Brands | Voted by Canadians - http://www.canadasfavouritebrands.com/
BrandSpark International in collaboration with the National Post conducted a cross Canada study among 1669 Canadians (English and French) who were asked the following open-ended question: What is your favourite Canadian brand?
- Rick Jessup
Customer Loyalty: Experience-based not Product-based - http://www.brandchannel.com/brand_s...
The impetus ought to be on addressing the customer experience issue, aligning every customer touch point and, by doing so, cementing much greater loyalty to their brands. Isn’t it time for businesses to develop a comprehensive, top-to-bottom customer experience strategy?
- Rick Jessup
Other ways to read this feed:
