"I came across a recent article at BusinessWeek’s website titled “Meet the Antipreneurs“. The article highlighted businesses that target a growing consumer niche that is jaded about corporate business and big-brand advertising. They primarily promote their products by relying on word of mouth advertising from their customers."...“their marketing strategy is targeted toward consumers who have grown cynical about buying products and services from larger companies, whose methods they deem irresponsible.” I have found that this cynicism is a growing trend, especially among young people, and is influencing buying decisions." - Internet Strategist from Bookmarklet

It isn't just "young people" - some of us been-around-the-block folks have been preaching voting for ethical businesses with your dollars for years. I wouldn't call us Anti-prenuers. We are PRO entrepreneurship for small businesses. I'd call us Anti-Corporate-Greed-ists. - Internet Strategist