"I agree with your new approach 100%. I had the same problem and dealt with it similarly. Twitter is for business. FB is for personal. Strong Chinese wall between the two. Let the blog and friendfeed populate twitter and vise versa. Keep FB in a silo. As our lives become ever more public within the social web, we need to draw distinctions between who has access to what. Twitter is particularly ill suited for this. On the other hand, FB is great for this -- if you can have the self control to limit the scope of your friends and stop the cross pollinating/posting to/from FB." - Hank Heyming

Used to think that, personally. As far as personal branding goes though, there's really no more such thing as "personal" and "public" anymore. As Sandy Carter (IBM social marketing director) pointed out to us in Atl on Thurs, everything is public, unless your settings on fb make them private. Consistency in our message among them all is key, apparently. - stephen