Francine Hardaway

Poor Merrill gets the subleties and other people don't. - Francine Hardaway

Still working with one client who won't let us do a blog, let alone Twitter, FB, etc. - Francine Hardaway

"At some point, we are all going to get tired of being marketed to. I guess I rarely want to hear about the restaurant across the street, although I DO want to hear about the great new restaurant in my neighborhood that I didn't know had opened. I spend so much time online (practically all day) that I feel spam-slime creeping up on me constantly. Every message is a marketing message, including many of my own. Very few people are on Twitter just to "be there" anymore; they are all hawking a book, a webinar, a brand, a game. The only time Twitter now seems authentic to me is when someone's sick or when there is breaking news. Then I can see the true community shine through. But in between crises, Twitter's all marketing messages to me now." - Francine Hardaway