Another shoe has dropped in Sprint’s ongoing assessment of its agency roster. In early December, the giant telecom company shifted creative and digital duties on the $1 billion account without a review to a Publicis Groupe dedicated unit called Team Sprint, which is led by Digitas. The lead creative assignment shifted from Omnicom’s Goodby Silverstein & Partners to Leo Burnett. Now, after a series of discussions, the client is also shifting traditional media duties to Publicis Groupe. The incumbent is WPP’s Mindshare.
- Harold Cabezas