Harold Cabezas

In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other visionaries. Since then, Hispanic advertising has only been a matter of language and culture. Today, in the realm of the 2010 census, and with the level of information that we have access to -regarding Hispanic consumers- we know it is no longer only a matter of language and culture but also of many other things in between. - Harold Cabezas

Sara Lee Deli wants Twitter followers and is willing to pay to get them. More philanthropically, the brand behind Sara lee Fresh Ideas pre-sliced deli meats is celebrating National Sandwich Day today, Nov. 3, with a campaign that will donate $1 to anti-childhood hunger organization Share Our Strength for each Twitter follower who signs on to follow the brand’s Twitter page within the 24-hour window beginning at midnight Pacific Standard Time. - Harold Cabezas

According to Wharton Professor Americus Reed, people can have multiple identities. Reed, an “identity theorist,” explores the idea of duality in self. His latest research focuses on the way multicultural consumers perceive racial cues in advertisements. He has found that consumers who identify with different ethnic groups perceive ads — and life — differently. - Harold Cabezas

After a one-month review, Darling Agency, New York, has been selected as Best Cheese Corp., Mt. Kisco, N.Y.’s first-ever agency of record, responsible for twenty Dutch cheese brands including Parrano and FarmGouda, as well as the newly licensed Coach Farm. Other review participants were eCommerce Partners and Business Edge, both New York. A $1 million budget will go to online advertising, social media and radio, the client’s first-ever consumer advertising. First work, targeting foodies, will break in November. The review was managed by Best Cheese director of marketing Sylvia Magnoli, and selection was based on the presentation of a consumer education concept. - Harold Cabezas

"Thank you sharing such great pictrures-Indian women are very beautiful. I hope you had a great time at the event." - Harold Cabezas

"Great job, Kamilah! You are in a good place right now, your creativity is shining!! I have seen those original pictures and these are great renditions of them!! Keep it up!" - Harold Cabezas

"Hmmn. Interesting. Are you going to use that bag? ;O)" - Harold Cabezas

Flock has entered into a partnership with Univision Interactive Media to offer consumers a free Univision edition of the social Web browser. The free and customized social media browser connects users to Univision's content, while keeping them linked to their email and popular social networking and media sites. - Harold Cabezas

"I'm sure it will be, Mohamed! Welcome to Posterous!" - Harold Cabezas

Urbanwear designer Marc Ecko has gotten a lifeline for his struggling business. Iconix Brand Group Inc., which owns labels such as Roca Wear and Mossimo, has acquired a controlling stake in Marc Ecko Enterprises, the companies announced Tuesday. “This new venture provides me the bandwidth for my brand and allows me the resources and freedom to extend my professional and creative ambitions beyond my current platform of fashion, video gaming and publishing,” said Mr. Ecko in a statement. He will continue as chief creative officer. - Harold Cabezas

"There were crazy sightings of Ladybugs in Central New Jersey one week ago....all of my high school girlfriends were complaining about it.....it was much greater than in the past....." - Harold Cabezas

U2 continues to play larger than life on its latest tour, and streamed its show live from the Pasadena Rose Bowl on Google's YouTube Sunday night. The concert began streaming live worldwide just after 9 p.m. PST Sunday -- but before the show U2's Bono told a French news agency in an interview that the band will play, but the focus should be on the audience for making history. - Harold Cabezas

Move over, Chester Cheetah -- here come the "Cheez Dudes." In a bid to inject new life into its venerable Cheez Doodles brand, Wise Foods Inc. Monday introduced a trio of new animated mascots designed to lure tweens and teens to the famously orange snack food. The Berwick, PA-based company also kicked off a contest built around the alt-rocker "Cheez Dudes" that uses augmented reality (AR) to let users create 3D videos for a chance to win musical gear to start their own garage band. The interactive campaign also extends the updated branding to social media like Facebook and Twitter. - Harold Cabezas

Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing. The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%. A slight rebound is projected for 2010, with 2.3% growth. - Harold Cabezas

The volume of media-buying has dropped off sharply, due to the recession, in every advertising venue from television to newspaper. But online advertising, to the contrary, has been seeing a slow but steady increase. - Harold Cabezas

I took heart from a talk this week by Slate editor David Plotz, who suggested a viable revenue future for his online magazine lies not in its approximately seven million unique visitors but in about 500,000 loyal, engaged users who want quality, long form journalism. Plotz spoke at the Missouri School of Journalism, where I am a Reynolds Journalism fellow this year. Missouri awarded Slate an Honor Medal this year. - Harold Cabezas

Web search, real-time search and social search. That's a pretty compelling combination and it's what both Google and Facebook put on the table today in a head-to-head competiton. Google's Marissa Mayer did a short, surprise demo today of an experimental Google feature called Social Search but don't mistake the understated announcement to mean this was a small move. The Web 2.0 Summit today has been jam packed with very big search moves. - Harold Cabezas

CARS and buses cruising down the Atlantic City Expressway pass billboards promoting “$150,000 Money Madness,” casinos that have “so many ways to spin and win,” and places offering “free buffets on Monday and Wednesday.” Closer to the heart of the city, where a long strand of casinos sits tight against the ocean, yet another sign proclaims: “Welcome to Fabulous Las Vegas, Nevada.” What? The billboard — a promotion by Harrah’s, a casino operator with strongholds here and in Las Vegas that is offering to send frequent gamblers out West — smacks of an underlying and unavoidable vibe in Atlantic City these days: Most people would rather be anywhere else. Talk about a city with an inferiority complex. - Harold Cabezas