Harold Cabezas

Terry Dagrosa is proud to announce the launch of Digital Marketing Collective (DMC) a new resource for contemporary marketers. DMC represents four innovative agencies—specialists in marketing, advertising, interaction design and social media. Services include strategic planning, brand strategy, advertising, website design and development, mobile marketing, broadcast design, augmented reality applications, gaming, and community engagement marketing. The four agencies represented are: · Head Over Heels, The Elationship Marketing™ Agency · Savvy Strategy, Community Engagement Marketing · gf Creative, Graphic Design Firm · GuestStar, Broadcast Design & Production - Harold Cabezas

The Future of the Social Web is here today and we’re learning that engagement is not a matter of if or when, but to what extent, how and what value can we deliver and derive from it. The Social Web is much more than a window into information and interaction, it is a completely transformative medium that is changing how we forge relationships, interact with one another, and distribute and discover information. In many ways, the online social revolution is reminiscent of the Industrial Revolution. - Harold Cabezas

It’s Halloween, and Vice Magazine, a streetwise glossy monthly given away for free in the world’s hippest stores, is throwing a party. Vice throws parties all the time. While media companies around the world limp through another quarter of plummeting advertising revenues and staff cuts, the fact that Vice is blowing $250,000 on a Brooklyn bash for 2,000 readers to celebrate 15 years in print is unusual. If this seems like a deliberate act of provocation to the rest of the industry, the move would be entirely in character. Yet judged by its output and its income, this former punk newsprint is making a better fist of the transition to international multimedia group than many media organisations. Vice expects to increase revenues across the whole business from $45m in 2008 to $64m in 2009, with earnings before interest, taxation, depreciation and amortisation up from $11.4m to $16.7m. - Harold Cabezas

Donald Trump is giving up the fight to reclaim his casino empire. Trump’s famous name will stay on the three Atlantic City casinos he once controlled, but corporate bondholders would be the new bosses under a deal that ends a high-stakes bankruptcy battle. - Harold Cabezas

Univision, the biggest Hispanic broadcaster in the U.S., said Monday its shows will be coming to YouTube in the new year. Videos to be made available include the talk show El Show de Cristina, based in Miami, the variety show Don Francisco Presenta, and the murder thriller series, Mujeres Asesinas. But they won't include popular telenovelas from its Mexican production partner Grupo Televisa SA because of a legal dispute preventing either from putting Televisa content on the Internet in the U.S. - Harold Cabezas

In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other visionaries. Since then, Hispanic advertising has only been a matter of language and culture. Today, in the realm of the 2010 census, and with the level of information that we have access to -regarding Hispanic consumers- we know it is no longer only a matter of language and culture but also of many other things in between. - Harold Cabezas

Sara Lee Deli wants Twitter followers and is willing to pay to get them. More philanthropically, the brand behind Sara lee Fresh Ideas pre-sliced deli meats is celebrating National Sandwich Day today, Nov. 3, with a campaign that will donate $1 to anti-childhood hunger organization Share Our Strength for each Twitter follower who signs on to follow the brand’s Twitter page within the 24-hour window beginning at midnight Pacific Standard Time. - Harold Cabezas

According to Wharton Professor Americus Reed, people can have multiple identities. Reed, an “identity theorist,” explores the idea of duality in self. His latest research focuses on the way multicultural consumers perceive racial cues in advertisements. He has found that consumers who identify with different ethnic groups perceive ads — and life — differently. - Harold Cabezas

After a one-month review, Darling Agency, New York, has been selected as Best Cheese Corp., Mt. Kisco, N.Y.’s first-ever agency of record, responsible for twenty Dutch cheese brands including Parrano and FarmGouda, as well as the newly licensed Coach Farm. Other review participants were eCommerce Partners and Business Edge, both New York. A $1 million budget will go to online advertising, social media and radio, the client’s first-ever consumer advertising. First work, targeting foodies, will break in November. The review was managed by Best Cheese director of marketing Sylvia Magnoli, and selection was based on the presentation of a consumer education concept. - Harold Cabezas

"Thank you sharing such great pictrures-Indian women are very beautiful. I hope you had a great time at the event." - Harold Cabezas

"Great job, Kamilah! You are in a good place right now, your creativity is shining!! I have seen those original pictures and these are great renditions of them!! Keep it up!" - Harold Cabezas

"Hmmn. Interesting. Are you going to use that bag? ;O)" - Harold Cabezas

Flock has entered into a partnership with Univision Interactive Media to offer consumers a free Univision edition of the social Web browser. The free and customized social media browser connects users to Univision's content, while keeping them linked to their email and popular social networking and media sites. - Harold Cabezas

"I'm sure it will be, Mohamed! Welcome to Posterous!" - Harold Cabezas