Sara Lee Deli wants Twitter followers and is willing to pay to get them. More philanthropically, the brand behind Sara lee Fresh Ideas pre-sliced deli meats is celebrating National Sandwich Day today, Nov. 3, with a campaign that will donate $1 to anti-childhood hunger organization Share Our Strength for each Twitter follower who signs on to follow the brand’s Twitter page within the 24-hour window beginning at midnight Pacific Standard Time.
- Harold Cabezas