Despite the faltering economy, Covario has observed a spike in Year-on-Year (Y-o-Y) paid search spending growth to 51 percent from 43 percent growth rate in the previous quarterly analysis. This spike resulted from a number of factors, including one-time Olympics and seasonal "back to school" advertising campaigns. - Stephanie Gulley
Despite the faltering economy, Covario has observed a spike in Year-on-Year (Y-o-Y) paid search spending growth to 51 percent from 43 percent growth rate in the previous quarterly analysis. This spike resulted from a number of factors, including one-time Olympics and seasonal “back to school” advertising campaigns. - Stephanie Gulley
